As a student majoring in music business/management, you will learn the music industry skills, concepts, and methodologies necessary to manage the legal, financial, artistic, and ethical issues that face the contemporary music business professional. You can select one of three available tracks within the major: self-directed or entrepreneurial activity, music products, or management in corporate environments.
You will demonstrate functional mastery of necessary skills and concepts by completing a final capstone project/experience with portfolio documentation, depending upon the major track chosen. This experience will be an industry internship, leadership participation in an ongoing college model music industry project, or both.
In addition, you'll develop a critical understanding of the criteria of quality work in music business and management environments via your course work, case studies, and exposure to guest lecturers, among other avenues of learning. Through group projects and other class activities, you'll explore how to work effectively with others in groupings typically found in the music business, and you'll develop your ability to nimbly adapt to changes in music business and management environments.
Students self-select to declare the music business/management major following their acceptance to the bachelor of music degree program with demonstration of an overall grade point average (GPA) from their first semester of study of at least 2.0.
Upon completion of a major in music business/management, students will:
- Synthesize the terminology of the music industry;
- Apply copyright and intellectual property law as related to the music industry;
- Develop effective promotion and marketing mechanisms for monetizing music;
- Communicate effectively within business environments (musically, orally, and in writing);
- Apply contemporary business practices to corporate and entrepreneurial environments;
- Assess financial and economic considerations in the commerce of music;
- Integrate, employ, and forecast technological applications as they appear in business environments; and
- Synthesize and apply leadership models, and the ethical considerations upon which they are founded.