Concerts and Touring

MB-391
Credits: 
2
Prerequisites: 
MB-201, MB-211, and MB-275
Electable by: 
MBUS majors
Required of: 
MBUS majors in the management track
Semesters Offered: 
Fall, Spring, Summer
Location: 
Boston Campus
Valencia (Spain) Campus
Courses may not be offered at the listed location(s) each semester. Consult my.berklee.edu for specific term availability.

Business aspects of producing and promoting successful tours and shows. Emphases include: (1) the promoter's ability to purchase talent and produce successful shows, taking into consideration such matters as competition, population, guarantees and percentage splits, ticket pricing and distribution, advertising budgets, production costs, sponsorships, rental agreements, labor, security, concessions, tour packages, and promoter-owned venues; and (2) managing and producing a successful tour, focusing on a tour theme and marketing plan, routing, itineraries, riders, offers, contracts, subcontractors, show and tour personnel, merchandising, sponsorships, day-of-show, and show settlements.

Department: 
MBUS
Course chair: 
Don Gorder