Creative Promotion in New Media

MB-341
Credits: 
2
Prerequisites: 
MB-211, MB-325, and LSOC-225
Electable by: 
MBUS majors
Required of: 
MBUS majors in the marketing track
Semesters Offered: 
Fall, Spring, Summer
Location: 
Boston Campus
Courses may not be offered at the listed location(s) each semester. Consult my.berklee.edu for specific term availability.

A comprehensive study of media options available for the promotion of artists, products, and services. Includes a brief discussion of marketing plans, followed by a detailed look at both old and new media. Concepts such as integrated marketing communication are melded with creative tools for branding. Students will analyze an existing promotion plan, as well as create one of their own for a new product. The course is useful for the future entrepreneur, corporate executive, creative production person, or anyone who needs information on consumer research, business relationships, and marketing efforts.

Department: 
MBUS
Course chair: 
Don Gorder
Taught By