Music Product Development

MB-337
Credits: 
2
Prerequisites: 
None
Electable by: 
MBUS, MPED, and ELPD majors
Required of: 
MBUS majors in marketing track
Semesters Offered: 
Fall Only
Location: 
Boston Campus
Courses may not be offered at the listed location(s) each semester. Consult my.berklee.edu for specific term availability.

An in-depth survey of global music product development with emphasis on the product life cycle. Students consider the flow of goods and services from the perspectives of a manufacturer, a distributor, a retailer, and a consumer with emphasis on their interdependency. Topics include global and domestic sales data by music product categories, competitive analysis, innovation, differentiation, and continuous improvement with focus on sales and marketing efforts.

Department: 
MBUS
Course chair: 
Don Gorder
Taught By