Master of Arts in Global Entertainment and Music Business

This graduate program is offered at our campus in Valencia, Spain.
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The Master of Arts degree in Global Entertainment and Music Business provides advanced instruction to guide and prepare music industry professionals to lead today’s global music industry as visionaries, executives, and entrepreneurs.

As a global entertainment and music business student, you will focus on the skills, concepts, and methodologies central to global business models and apply these models to the artistic management and entrepreneurial challenges of music and digital media in the contemporary international entertainment industry. You will strengthen your analytical and leadership skills as well as your written, oral, and musical communication skills. As you advance your professional skills and knowledge, you will grow and excel as leaders of the global music industry.

Program Concentrations

In the Global Entertainment and Music Business program, you may choose from one of four concentrations and focus on this area via the culminating experience project and a practicum course. These are:

  • Entrepreneurship Concentration
  • Live Concentration
  • Record Concentration

Culminating Experience

The culminating experience is your final project and is related to your concentration. Through the culminating experience, you will make a creative contribution to—and/or define and solve a problem that exists in—the profession. This experience may take the form of a creative, practical, or research project. You will work in consultation with your faculty advisor and/or the program director to develop your unique project. The goal is to complete original work at a professional level. A faculty committee comprising your advisor and two other faculty members will serve as the examining committee to evaluate your final project.

Entrance Requirements

We are looking for focused, motivated, creative candidates with excellent academic and professional backgrounds who can contribute skills that will benefit the program.

Ideal candidates want to:

  • explore advanced concepts and models in the global music industry;
  • apply managerial and/or entrepreneurial skills to existing entertainment and music business environments;
  • lead and influence the direction of the profession as visionaries, executives, and entrepreneurs; and
  • gain a thorough understanding of the elements of a successful enterprise.

Ideal candidates should demonstrate:

  • professional goals of working at an executive/managerial level in a company or creating a business/organization;
  • prior academic success;
  • prior knowledge in business;
  • a good understanding of the current situation of the entertainment industry and technology; and
  • leadership in professional and/or academic environments.
What the Program Gives You

When you complete the Master of Arts in Global Entertainment and Music Business, you will have the ability to:

  • synthesize the language of the global music and entertainment industries;
  • evaluate and apply leadership models as tools for ethical decision-making;
  • apply effective promotion and marketing strategies;
  • synthesize research techniques applicable to the global music and entertainment industries;
  • synthesize intellectual property laws, with particular attention to rights licensing;
  • assess markets for emerging business models;
  • assess financial considerations in the commerce of music and entertainment in a global economy; and
  • forecast trends and gain expertise in the technology applications appearing in business environments.
Required Courses

For additional information about required courses, please see the courses page on

Semester 1

  • MB-551: Contract Management and Entertainment Law (3 credits/6 ECTS)
  • MB-553: Music Business Finance (3 credits/6 ECTS)
  • MB-562: Creative Entrepreneurship (3 credits/6 ECTS)
  • MB-575: Music Business Seminar (1 credit/2 ECTS) 
  • GS-500: Advising (0 credits/0 ECTS)
  • 1 elective
  • 1 optional elective

Semester 2

  • MB-575: Music Business Seminar (1 credit/2 ECTS)
  • GS-500: Advising (0 credit/0 ECTS)
  • GS-503: Career Preparation (1 credit/2 ECTS)
  • 1 practicum course (see list below)
  • 2 electives
  • 1 optional elective

Semester 3

  • GS-500: Advising (0 credit/0 ECTS)
  • MB-695: Culminating Experience in Global Entertainment and Music Business (6 credits/6 ECTS)
  • 1 elective
  • 1 optional elective

Semester 4 (optional)

  • GS-595: Graduate Internship (1 credit/2 ECTS)

Practicum Courses

  • MB-611: Entrepreneurship (3 credits/6 ECTS)

  • MB-621: Live (3 credits/6 ECTS)
  • MB-623: Record (3 credits/6 ECTS)


  • MB-550: Branding, Sponsorship, and Advertising (3 credits/6 ECTS)

  • MB-555: Global Leadership and Management (3 credits/6 ECTS)
  • MB-556: Music Marketing (3 credits/6 ECTS)
  • MB-557: Economics of Creative Industries (3 credits/6 ECTS)
  • MB-559: Publishing, Licensing, and Distribution (3 credits/6 ECTS)
  • MB-563: Data Analytics in the Music Industry (3 credits/6 ECTS)
  • MB-564: Music, Media, and Society (3 credits/6 ECTS)
  • MB-613: The Science of Artist Management (3 credits/6 ECTS)
  • MB-614: The Art of Live Entertainment
  • MB-615: Digital Marketing and Social Media Management (3 credits/6 ECTS)
  • MTI-543: Studio Video Music Production (3 credits/5 ECTS)
  • MTI-613: Electronic Dance Music Composition (3 credits/6 ECTS)

Performance Electives (up to 8 credits)

Performance electives are available to those selecting the performance option and take the place (or partial place) of the business elective courses above. This option requires prior approval of the Global Entertainment and Music Business and Contemporary Performance (Production Concentration) program directors. Students in the performance option may take up to two private lessons and two ensembles throughout the program. Total elective credits must equal 12.

  • PIMM-550: Private Instruction 1(3 credits) or PIXX-XXX: Private Instruction (1–2 credits)

  • PIMM-600: Private Instruction 2 (3 credits) or PIXX-XXX: Private Instruction (1–2 credits)

  • ENDS-550: Contemporary Ensemble or ENXX-XXX: Ensemble (1 credit)

Optional Elective

  • GS-510: Principles of Music Research (3 credits/6 ECTS)

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