In most fields of advertising, the marketing manager is a liaison who works directly with several clients to develop their advertising goals while acting as their representative and advocate within the larger agency. Marketing managers in the music industry, however, are more likely to spend their time developing and implementing creative ad campaigns to boost album or single sales. In so doing, they must consider the personality of the artist in question, the character and branding of any past campaigns for this artist, and the untapped audience for the artist's product.
The best marketing managers are not only creative but organized, detail-oriented, communicative, and flexible.
To get the job done, marketing managers use pretty much every form of advertising available: print ads, radio ads, online ads, television commercials, billboards, street teams, and even product placement. All of this requires collaboration and negotiation with members of other departments and outside companies, during which the marketing manager seeks to maximize visibility while minimizing cost.
Marketing Manager at a Glance
An internship in the advertising or marketing department of a record label is a great first step to becoming a marketing manager for music. It may also be helpful to gain experience at a more general-purpose advertising agency before shifting over to record labels and other music industry businesses.
Record labels and music-focused advertising agencies
- Marketing strategy
- Writing copy
- Social media
- Long-term planning
- Visual design
- Written and verbal communication
Because this job requires the conception and implementation of unique, eye-catching, and effective advertising campaigns, creative types flourish as marketing managers. However, creativity must be tempered by conscientiousness; the best marketing managers are not only imaginative but organized, detail-oriented, communicative, and flexible. They come up with original ideas and then support their concepts with careful planning, scheduling, collaboration, and budgeting.
Most marketing managers work normal business hours in an office setting. Generally, the job does not require significant travel, but may require almost daily trips to out-of-office meetings, late nights, and certainly lots of time on the phone negotiating deals and partnerships.