What does a Digital Content Producer do?
Digital content producers work with a mix of words, images, videos, and other media to create content for websites, apps, and social media pages.
Digital content producers must be skilled writers and editors, with a strong grasp of grammar, style, and on-brand writing.
At a Glance
Digital content producers generally have at least an undergraduate degree. They are well served by a broad liberal arts education, but field of study doesn't matter nearly as much as demonstrating a high level of writing and editorial ability, and meshing well with the site's content goals. Most digital content producers start out as freelancers and work on a contractual basis, but may go on to join a writing or editorial team full-time. Experienced digital content producers might transition into related fields such as social media management, journalism, marketing, or interactive media design.
Digital content producers might be hired by any company with a site that requires a large amount or constant stream of newly created web-based content. This can include media companies like radio stations, television stations, newspapers, internet media sites, and blogging sites, as well as publishing companies, museums, record labels, music merchandisers, and even companies that create hardware or software products.
Positions can generally be found on job listing websites like LinkedIn, Monster, and Glassdoor.
- Writing (both copy and written communications)
- Editorial skills
- Web research
- Publishing using a Content Management System (CMS)
- Microsoft Office suite
- Photo and/or video editing
- Knowledge of current events
Digital content producers must be skilled, flexible, and critical writers and editors with a strong grasp of grammar, style, voice, and brand. If writing on topics outside their area of specialization, strong web research skills are vital. They frequently work remotely and without much direct supervision, so time management skills and the ability to self direct are important. Being tapped into current events, the cultural zeitgeist, and the latest web-based communication techniques is a plus.
Digital content producers either work as freelancers, in which case they likely work when and where they wish, or as members of a company's marketing or web team, in which case they may work set hours from an office. Travel is unlikely unless one is assigned to cover a specific event for a news-type site.
