What does a General Manager (Orchestra) do?
An orchestra general manager oversees the organization’s day-to-day artistic operations, scheduling, personnel coordination, production logistics, and contract administration. Working with the executive director, music director, musicians, venues, and vendors, the general manager turns artistic plans into workable rehearsal, performance, touring, recording, media, and outreach schedules.
At a Glance
Many general managers begin in orchestra administration as interns, assistants, personnel coordinators, librarians, or operations staff. They may advance to personnel or operations manager and then to general manager. Performers can enter the field after developing substantial administrative experience.
Build experience through orchestra, opera, festival, or performing-arts administration internships and entry-level operations roles. The League of American Orchestras and individual orchestra career pages are useful sources for openings and professional development.
- Arts administration
- Budgeting
- Personnel management
- Hiring
- Booking
- Knowledge of music rights, contracts, unions, and negotiation
- Written and verbal communication
- Leadership
Leadership, discretion, diplomacy, organization, calm problem-solving, respect for artists, and clear communication across artistic and administrative teams.
The role combines regular office hours with rehearsals, concerts, fundraising events, auditions, and tours. Evening, weekend, and travel commitments are common during active seasons.
