Faculty in the Media

The following is a sampling of what our Music Business/Management Department faculty and staff are saying in the media.

"Now on Stage: The Countdown to a New Taylor Swift Album"

George Howard quoted in the New York Times about Taylor Swift’s new album and whether other artists can learn from her marketing tactics, September 2017

“Other artists will assume that they will be able to adapt or clone this approach to similar effect,” Professor Howard said. “It won’t happen. A large part of what Taylor Swift is able to do relies on her being Taylor Swift—she can do what others cannot.”

Read the full article.

"The Music Industry Bands Together to Finally Get Paid Online"

Panos Panay quoted in Wired on the Open Music Initiative’s new API and its potential impact on the music industry, September 2017

"You can envision a world where any sound that's ever been created—any guitar lick, any drum loop, any synth line, any vocal—is accounted for,” Panay says. “If you have attribution to underlying contributors, you can imagine an explosion of creativity."

Read the full article.

"The Key to Widespread Artist Adoption of Blockchain May Be via an Esoteric Copyright Law"

George Howard quoted in Forbes about blockchain technology, April 2017

After having written at length over the past several years about blockchain technology, I'm delighted to observe what appears to be growing consensus that this technology could become a core tool in facilitating the creation of a music industry ecosystem in which there are more winners than losers.

Read the full article.

"Fizzy Pop: Coca-Cola Is a Growing Force in Music around the World"

Peter Alhadeff quoted in an 1843 Magazine article about music and the rise of brand sponsorships, December 2016

If investing in music has paid off for Coca-Cola, has this enormous branding exercise benefited music? "To the extent that you bring resources and invest in the act of making music, yes," says Peter Alhadeff, a professor of music business at Berklee College of Music. The music industry is hard up (2015 was the first year since 1998 in which global revenues haven't declined), and it has long since set aside any lingering concerns about "selling out". Labels need corporate dosh; so too do artists.

Read the full article.

"What the Rise and Fall of Black Leadership in the Music Industry Says about Equality Today"

John Kellogg quoted in an article from The ARTery about the black music industry leaders, October 2016

Kellogg himself was part of the trend, encouraged by the inroads made by other black lawyers and artist reps. "At that time we had gone through the civil rights movement and we had a number of black entertainers, and a number of them were hesitant to use black representation because they felt that if you weren't white, you couldn't get the kind of deals they thought white people could get for you," Kellogg says.

Read the full article.

"Amazon's Plan to Infiltrate Homes this Holiday: Music via Echo"

George Howard quoted in a Bloomberg Technology article about Amazon's new streaming technology, September 2016

"This is a seismic change from other streaming services where the interface takes lots of swipes on your smartphone and effort to create the right playlist," said George Howard, professor of music business/management at Berklee College of Music. "Just being able to say 'Alexa, play jazz,' for the vast majority of the population, that's all they need."

Read the full article.

"Fender Turns to Hollywood, Internet to Lift Sales"

Stephanie Kellar quoted in a Los Angeles Business Journal article about Fender Musical Instruments Corporation, September 2016

"You can now create music without using any traditional musical instruments at all," said Stephanie Kellar, lead marketing professor at Berklee College of Music in Boston.

Read the full article.

"Warning of Stifled Art, 200 Musicians Protest 'Blurred Lines' Ruling"

Don Gorder and George Howard quoted in a Christian Science Monitor article about the "Blurred Lines" case appeal, September 2016

The case sets a "dangerous precedent," George Howard, a professor of Music Business and Management at Berklee College of Music, tells the Monitor--echoing artists who fear that thinning boundaries between tribute, innocent inspiration, and intentional stealing will discourage creativity.

Previously, plagiarism was defined as "substantial similarity" in melody, harmony, lyrics, or rhythm, according to Professor Gorder. The "Blurred Lines" decision saw those elements expand to include the much more vague "groove" or "mood."

Read the full article.

"How Boston's WBUR Is Trying to Build New Structures for Continuous Innovation in Public Radio"

George Howard quoted in a Neiman Lab article about a partnership between WBUR's BizLab and researchers at Berklee as they develop a blockchain music library, September 2016

"Using blockchain tech, we're able to track the usages of that music in a much more efficient way and, importantly, provide information data to all the stakeholders. To a musician, you might get a report saying: Hey, your music was used on this date, at this time, downloaded by this person at this time, etc. etc. For a listener, they might say: Hey, I like this music, I would like to access it more frequently, and I'd like to pay for it. We can track that payment and fragmentally distribute that payment to WBUR, NPR, or the artist."

Read the full article.

"Music Festivals Win Big for Fans, Organizers, Sponsors"

Don Gorder quoted in a Marketplace article about the Governors Ball Music Festival, June 2016

"The sponsors love it because it gives great visibility," he said. "They position themselves well with their banners and their product placements and sponsoring the meet and greets and that kind of thing."

"Pandora's Strategy to Fend off Competition"

John Kellogg quoted in a CNBC article about Pandora

"Pandora has made, like, a complete 180 in terms of how they treat artists," Kellogg said. "They were trying to get out of paying higher royalties for a long time, over the past two or three years. So for them to enter into direct deals with publishers indicates that they are trying to smooth out their relationships with artists, because the artists are really going to be in control."

Read the full article.

"Why Did Prince Change his Name to a Symbol?"

John Kellogg quoted in a BBC article about Prince

"What a lot of people don't understand is that Prince was not only one of the greatest creative musical talents of the 20th Century, but he was also one of the greatest music business innovators of the last century."

"Cyber PR Q&A: Five Questions for John Kellogg Esq., Author of Take Care of Your Music Business"

John Kellogg quoted in a Hypebot article on the music industry

"If the artist is a do-it-yourself artist (DIY), they can affiliate with an aggregator like Tunecore, Nimbit, or CD Baby, to have their music distributed digitally and/or physically. If the artist is a songwriter, they should affiliate as a publisher and songwriter with a performance rights organization (ASCAP, BMI, or SESAC) to exploit their compositions and public performance rights."

Read the full article.

"Predictions for the Music Industry: Part 1"

Don Gorder quoted in an Echoes article on the music industry

"By the year 2020, the world will be saturated with music. There will still be superstars whose music has reached the masses through the efforts of a support team, but the vast majority of musicians will have to achieve success on their own. The good news is that technology is making that possible."

Read the full article.

"Can Adele Save the Music Industry, or Just Slow its Demise?"

Ani Johnson quoted in a CBC News article on Adele

"For me, those are legacy artists," Ani Johnson, a professor of music business and management at the Berklee College of Music in Boston, told CBC News. Johnson said that, like most people, she casually streams and downloads music regularly, but when she buys an album it has to be something special.

Read the full article.

"Kesha's Story Should Be a Warning to All Who Think Creative Freedom Is the Norm in 2015"

John Kellogg quoted in a Music.Mic article on Kesha

"The music industry is very small," John Kellogg, former entertainment lawyer and current assistant chair of the Music Business/Management Department at Berklee College of Music, told Mic. "No other label is willing to try to sign her because they could be sued by Dr. Luke for tortiously interfering in his contract."

Read the full article.

"Questions dog Jay-Z's Tidal as Service Hits 1M Subscribers"

Peter Alhadeff and John Kellogg quoted in a CNBC article on Tidal subscribers

"Once the subscription market scales" at about 50 million to 100 million subscribers, John Kellogg, assistant chair of music business management also at Berklee College of Music told CNBC, "there will be more money to adequately compensate music recording creators," he said.

Read the full article.

"Meet Teen Titans Launching Businesses (and Still Doing their Homework)"

Ken Zolot quoted in a Boston Globe article about entreprenurship

Zolot thinks it's irrational to think everyone who becomes an entrepreneur will hit it big. "Just because you know how to play a guitar does not mean you are going to be Jimi Hendrix," he says. Then again, there's no denying the enthusiasm--and raw potential--of people like Thomas Sohmers.

Read the full article.

"Onto My Next Adventure: Launching Berklee's Institute for Creative Entrepreneurship (ICE)"

Panos Panay blogs about his decision to teach entrepreneurship at Berklee

"Berklee's President Roger Brown (a good friend and a former Sonicbids board member) started talking to me a while back about the prospect of an entrepreneurial institute at the college, I gradually fell in love with the concept. The more I thought about it the more I saw it as a unique opportunity to create something truly impactful and meaningful."

Read the full article.

"Why Music Services Are Wasting Time Recommending New Music"

George Howard writes on customer growth for Forbes' Media and Entertainment section

"Here's a likely unpopular statement: No one wants to 'discover' new music. We may say we want to discover new music, and certainly entrepreneurs/labels/music services...not to mention artists, have long tried to get consumers to want new music, but the reality is we're just not predisposed to do so. Companies -- Spotify, Pandora, Beats, and others -- that engage in this activity are fighting a losing battle."

Read the full article.

"Preparing to Change the Game"

Jeff Dorenfeld discusses his new institute for Berklee Today

"In recent years, Berklee has created academic institutes to offer students focused studies in specific areas of the contemporary music universe. Currently, there are eight areas of focused study that include Berklee's Global Jazz Institute, Interdisciplinary Arts Institute, and the Institute for Creative Entrepreneurship, to name a few. I am leading the charge to establish the Berklee Popular Music Institute (BPMI) to focus on the business of popular music."

Read the full article.

"Links, Planning Save Snow Days on Campuses"

Stephanie Kellar quoted in a Boston Globe article on classroom technology

"Stephanie Kellar, an assistant professor of music business/management at Berklee College of Music in Boston has continued to teach students during snow days by using an online video conferencing service called Zoom.

'It's really kind of saved the day in this situation where the Mondays have been canceled left and right,' said Kellar. 'I've been able to keep up with the curriculum and my students are not behind.'"

Read the full article.

Request Information