Minor in Visual Culture and New Media Studies
Berklee's motto, Esse quam videri, can be translated as "to be, rather than appear to be." What does that mean in a culture that is increasingly visual, with appearances substituting for reality, and increasingly technological, with digital and virtual representations eclipsing analog and physical reality?
The visual culture and new media studies minor at Berklee provides students the opportunity to explore this central issue. Blending theory and practice, visual culture and new media studies combines the study of visual art, media, advertising, computer interfaces, software design, photography, fashion, digital video, the web, graphic design, architecture, video games, music video, urban design, and emerging visual and multimedia forms. These visual forms are explored in many contexts: in comparison with each other, as parts of a system of meaning, within social institutions, as elements in the process of culture, and as an influence in the formation of identity.
The visual culture and new media studies minor provides a framework for exploring digital narrative-multimedia storytelling-and offers students a way to combine creative and critical work. The visual culture and new media studies minor also emphasizes how people use technology to make art and to make culture.
Upon completion of a minor in visual culture and new media studies, students will:
- synthesize creative and critical work in projects that include graphics, moving images, writing, and music;
- evaluate critical perspectives on contemporary visual culture, art, media, and technology;
- analyze how new technologies change artistic representations and the cultural contexts in which they are created and received;
- apply skills of critical reading, writing, thinking, and speaking; and
- apply technology skills.