Faculty and Staff
Vice President, Innovation and Strategy
Panos A. Panay '94 is the founding managing director of Berklee's Institute for Creative Entrepreneurship (BerkleeICE) as well as a passionate entrepreneur and active startup mentor in the creative media space. As founder of Sonicbids, Panay succesfully created a platform for musicians to promote themselves more effectively.
He is also cofounder of the Open Music Initiative, which aims to streamline rights management data ensuring proper compensation for rights owners and creators. In recognition of his ability to bring innovation to Berklee and promote the creative entrepreneurs mindset in students, Panay was recently promoted to vice president of Innovation and Strategy at Berklee.
Director of Operations and Programming
Nicole d'Avis is the director of operations and programming at Berklee’s Institute for Creative Entrepreneurship. Previously, d'Avis worked for more than 10 years supporting young artists and youth of color in Boston, with Sociedad Latina at the grassroots level, and on a global scale with the Intel Computer Clubhouse Network at the Museum of Science.
Allen Bargfrede is an entertainment and technology attorney and a director of music business studies at Berklee's campus in Valencia, Spain. He has experience advising music artists, record labels, managers, publishers, and producers as well as content distribution and technology companies. Bargfrede is founder and executive director of Berklee's Rethink Music Initiative and cofounder of Dot Blockchain Music.
Assistant Chair, Music Business/Management
Tonya Butler is the assistant chair of the Music Business/Management Department at Berklee, the first woman to hold a leadership position in that department. A seasoned veteran of the music business, Butler has more than 14 years of experience as an entertainment attorney and record label executive working for various major and independent record companies, music publishers, and film studios, including Rhino Records, Pioneer Entertainment, and MGM Music.
A native of Los Angeles, Butler is an award-winning motivational speaker, Toastmaster, and author of the self-published career guide, The Music Business Is Corrupt, or Maybe You Just Can’t Sing? She is a strong advocate for artists' rights and entrepreneurship education, having served two terms on the Recording Academy’s board of governors and three terms on the executive board of the Music and Entertainment Industry Educators Association.
Her 15 years of undergraduate- and graduate-level teaching experience includes the Los Angeles Film School, Middle Tennessee State University (MTSU), the University of Memphis, and the Cecil C. Humphreys School of Law. She has a juris doctorate from California Western School of Law and a Master of Laws in entertainment and media from Southwestern University School of Law/Fitzwilliam College, Cambridge, England.
Executive Assistant and Project Manager
Ty-Juana Flores is the executive assistant and project manager for the Office of Innovation and Strategy. She manages key projects in the Office of Innovation and Strategy as well as the Institute for Creative Entrepreneurship. She brings seven years of experience working within and across various Berklee departments, which is of invaluable assistance to our programs and initiatives.
In his role as partner and executive design director at the global design and innovation consultancy IDEO, Michael Hendrix has worked on everything from home goods to homeland security. A natural trailblazer and collaborator, he has founded several design programs and businesses. Most recently he cofounded the Open Music Initiative with the Berklee Institute for Creative Entrepreneurship (BerkleeICE) to simplify how music rights owners are identified and compensated.
Throughout his career as an award-winning graphic designer, he’s also nurtured his passion for music, producing records and recording as dream pop artist R.M.Hendrix. He now is able to bring his love for music and design together as a co-instructor with BerkleeICE's Startup Lab and Creative Entrepreneur's Mindset courses.
George Howard is an associate professor of music business/management at Berklee College of Music and Brown University, and the founder of GHS, a strategic consulting firm that advises a wide range of clients on how to integrate technology with strategy in order to increase brand awareness and revenue through innovation, social media, digital platforms, and strategic partnerships. A partial list of clients includes Intel, National Public Radio, CVS Pharmacy, and Alticor/Amway.
Additionally, Howard is the cofounder of Music Audience Exchange, which uses technology to redefine the fundamental structure of brand/artist relationships. He is the former president of Rykodisc, the world’s largest independent record label, and cofounder of TuneCore, the world’s largest independent digital music distributor. Howard is a columnist for Forbes, and a frequent contributor to the New York Times and numerous other publications.
Lori Landay, professor of Visual Culture and New Media Studies at Berklee College of Music, is an interdisciplinary teacher, scholar, and artist whose creative and critical work explores themes of transformation in audiovisual cultural forms, technology, and perception. In the Liberal Arts Department, she teaches Digital Narrative Theory and Practice, The Language of Film, Art + Virtual Reality, and Approaches to Visual Culture, and for BerkleeICE, she teaches Startup Lab, a design thinking course focused on cross reality (XR). She is also the author of two highly successful courses for Berklee Online: Game Design Principles and The Language of Film and Television.
Landay's recent focus is on the new realities of XR, an umbrella term for expanding experiences of reality through emerging technologies including virtual reality, augmented reality, mixed reality, motion capture, AI, automation, and social mediations on reality. She is a leader in BerkleeXR, the curricular, pedagogical, and programming initiative at Berklee; the faculty advisor for the student organization BerkleeXR; and a founding member of Women in the Next Realities, a Meetup group in the greater Boston area. Landay is a member of the board of directors of the Brookline Interactive Group and the Public VR Lab.
Aithan Shapira speaks at global venues and advises senior executives and boards of Fortune 500 tech, financial, aviation, healthcare, and energy companies on creative leadership strategies in uncertain times and how to "lead by seeing and listening differently." His research on how the arts can transform organizations and leadership has guided initiatives, entertainment experiences, curricula, products, and corporate cultures.
Ken Zolot leads Massachusetts Institute of Technology's Founder's Journey seminar for aspiring entrepreneurs in the freshman class. He guides scientists and engineers who want to transform inventions into startups. His teaching and mentoring have led to numerous MIT-spawned companies, and he has held full-time founding roles in several startups.
Young Min Lee
Young Min Lee is a second-semester student at Berklee College of Music majoring in music business/management. She is currently taking her first step into the music industry, exploring the inner workings of the business. She is passionate about creating the best environment for artists to fully express themselves.
Serin Oh is a sixth-semester student majoring in music business/management. She is a marketing intern at NV Concepts and founder of the Asian American in Music and Entertainment Club at Berklee. As an innovative vocalist, she strives to create a path to inspire musicians to think outside of the box.