BerkleeICE: Institute for Creative Entrepreneurship

Being able to think and act like an entrepreneur is ever more critical in today's fast changing media and creative industry environments. Developing the entrepreneurial mindset among our students, faculty, and alumni is at the heart of the mission of BerkleeICE.

BerkleeICE Goals: 

  • Prepare Berklee graduates for careers as entrepreneurs in the new music business.
  • Foster the creation of new products, services, and businesses driving the changes in the creative industries of tomorrow.
  • Inspire the advancement of disruptive ideas through the application of musical creativity and cross-discipline collaboration.

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Sights and Sounds


Berklee President Roger H. Brown and his wife and business partner, Linda A. Mason, talk about topics ranging from their work history to new careers in music.


Grammy winners and industry titans Gloria and Emilio Estefan share highlights and advice from their rich musical history.


Rich Goodstone, cofounder of Bonnaroo and Superfly, talks with Panos Panay about embracing the audience you’re trying to reach.

ICE in the News

BerkleeICE Series: Bertis Downs Talks About R.E.M.'s Path to Success

March 11, 2015

At BerkleeICE's Creative Entrepreneurship Lecture series, Bertis Downs recounted his career as the manager of indie rock icons R.E.M.

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Panos Panay

Entrepreneur: 7 Steps to Prepare Your Company for an Acquisition

February 27, 2015

BerkleeICE founding managing director Panos Panay speaks to Entrepreneur about preparing a company for acquisition.

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Panos Panay

El Mundo: Panos Panay on Fostering Innovation

January 27, 2015

In the January 5, 2015, edition of Spain's El Mundo, BerkleeICE founder Panos Panay talks about the need to focus on innovation.

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