BerkleeICE: Institute for Creative Entrepreneurship

Being able to think and act like an entrepreneur is ever more critical in today's fast changing media and creative industry environments. Developing the entrepreneurial mindset among our students, faculty, and alumni is at the heart of the mission of BerkleeICE.

BerkleeICE Goals: 

  • Prepare Berklee graduates for careers as entrepreneurs in the new music business.
  • Foster the creation of new products, services, and businesses driving the changes in the creative industries of tomorrow.
  • Inspire the advancement of disruptive ideas through the application of musical creativity and cross-discipline collaboration.

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Sights and Sounds


Berklee President Roger H. Brown and his wife and business partner, Linda A. Mason, talk about topics ranging from their work history to new careers in music.


Grammy winners and industry titans Gloria and Emilio Estefan share highlights and advice from their rich musical history.


Rich Goodstone, cofounder of Bonnaroo and Superfly, talks with Panos Panay about embracing the audience you’re trying to reach.

ICE in the News

Panos Panay

El Mundo: Panos Panay on Fostering Innovation

January 27, 2015

In the January 5, 2015, edition of Spain's El Mundo, BerkleeICE founder Panos Panay talks about the need to focus on innovation.

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BerkleeICE Series: Rich Goodstone and the Good Stuff of Bonnaroo

December 17, 2014

Rich Goodstone, cofounder of the music festival Bonnaroo, talked to students and BerkleeICE's Panos Panay about his company's success.

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BostInno: How Berklee is Preparing Students for the Changing Music Industry

December 2, 2014

BostInno catches up with Panos Panay and Berklee's Institute for Creative Entrepreneurship. 

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about 4 hours ago

What are 3 things all #aspiringentrepreneurs must overcome? http://t.co/FYdp5HNkpT via @Entrepreneur

Feb 25th, 7:00pm

Fine-arts schools, including @BerkleeCollege, aim to spark students' #entrepreneurial savvy http://t.co/RffYzC14Xm via @WSJ

Feb 25th, 6:58pm

BerkleeICE's @panaypanos shares 7 steps to prepare a company for an acquisition http://t.co/N48SXaPndJ via @Entrepreneur #leadershiplessons

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