"The question I often will ask students is 'How will you see a return on your investment of time and money in coming to Berklee?
How do you intend to realize artistic fulfillment and attain self-actualization? What is it that's going to make you feel fulfilled and happy in your career?' There are techniques related to these issues that are teachable. Some of these techniques have to do with marketing. You need strategies for reaching your prospective audience and for presenting yourself effectively to the right people in the industry. Our students are also strongly focused on learning the techniques involved in creating good music. There is a place where these techniques intersect, and I try to help students see it and visualize their niche, where they fit in."