Maverick Carter is chief executive officer (CEO) of SpringHill Entertainment, an entertainment and content company that he and LeBron James launched in 2008 and that develops creative content across a variety of platforms including digital, documentary, and feature films and television; and he is also CEO of its athlete empowerment company, Uninterrupted. He oversees the expanding entertainment companies’ overall strategic directions, spearheads their new business and content development partnerships, and guides their growing multiplatform global distribution efforts. He plays a vital role in all project, partner, and talent developments, leveraging key relationships and providing unique insight to create original, exclusive, and authentic content across a variety of mediums.
An influential figure in the media and entertainment industry, Carter has a fast-growing venture in Uninterrupted, the multimedia platform he created with LeBron James in 2015 that empowers athletes to develop and amplify their stories. The company has partnered with industry-leading companies, including Warner Brothers Entertainment, Facebook, and Verizon, to create and distribute its unique creative content globally across multiple platforms. In addition to its direct athlete videos, which feature insights from top sports stars, Uninterrupted’s content includes original series like HBO's The Shop, short films, and feature-length, critically acclaimed documentaries like The Carter Effect. Uninterrupted has also launched its own podcast network with in-depth, timely conversations with popular sports and entertainment personalities.
Carter serves as the executive producer on SpringHill’s growing project list, which includes the hit primetime game show The Wall (NBC), the documentary Student Athlete (HBO), the critically acclaimed docuseries Warriors of Liberty City (Starz), the multipart documentary film Shut Up and Dribble (Showtime), and Best Shot (YouTube Premium). Other upcoming projects include a documentary on Muhammad Ali with HBO Entertainment and director Antoine Fuqua, and a scripted drama series on Madame C.J. Walker with Octavia Spencer, among many others.
In addition to his expanding entertainment endeavors, Carter has an extensive background in marketing and business development. As the longtime manager of James’s business interests, Carter was instrumental in securing his lifetime deal with Nike, the largest single-athlete guarantee and the first lifetime commitment in the company’s history. Carter also played a key role in the growth of LRMR Ventures, the venture company that holds and oversees all of Carter’s and James’s current investments and business assets. Their investment portfolio included Beats by Dre (sold to Apple for $3.2 billion in 2014) and currently contains the Robot Company, an integrated marketing agency founded by Carter in 2014; Liverpool Football Club; and Blaze Fast Fire’d Pizza.
Carter also provides strategic input to a variety of leading companies and nonprofit organizations, including Live Nation Entertainment, Ladder, the LeBron James Family Foundation, the After School All Stars, and the Ross Initiative in Sports for Equality (RISE). He sits on the University of California investments advisory group on diversity and inclusion, and serves on the advisory board for Nextdoor. He attended Western Michigan University and currently splits his time between Akron, Ohio, and Los Angeles, California.