Lysa Hetrick B.M. '18 is the creative development associate for North America at MassiveMusic. Headquartered in Amsterdam, the Netherlands, MassiveMusic is an innovative global music agency creating sonic solutions for brands such as Nike, Google, Budweiser, the Premier League, Samsung, and more.
Hetrick is responsible for expanding the company's work in sonic branding, voice-activated skills, and interactive media across North America. During her time at Berklee, she worked at Live Nation and DoStuffMedia, created video content for the Boston Calling Music Festival and the Berklee YouTube channel, and worked for George Howard, a Berklee professor, at his digital strategy firm, GHStrategic.