Jennifer Gross

Jennifer Gross fuses lifestyle marketing with media and public relations by parlaying her connections to the forefront of popular culture in music, art, fashion, and activism.

She began her career working with some of the most iconic execs in the music industry from companies such as Warner Bros. Records, MTV, EMI America, Capitol Records, and MCA Records. For more than 18 years, Gross has produced and hosted the Friends and Family, a Grammy week party that brings the music industry together. She has worked on the rollout of iconic festivals such as Coachella, Warped Tour, Lollapalooza, and Smokeout. She works with LeRoy Bennett of Seven Design, which oversees tour design for Paul McCartney, Bruno Mars, Lady Gaga, Maroon 5, and Ariana Grande.

Through her career, Gross has elevated brands such as Jaguar, Absolut, Volvo, Shepard Fairey (and the famous HOPE poster for Barack Obama), and W Hotels to new levels of visibility and influence. In her role as a consumer lifestyle strategist, she has extensive contacts in entertainment, technology, fashion, and hospitality. She has helped market and brand Marriott, Kimpton Hotels, Renaissance Resorts, and Thompson Hotels; and has worked with fashion brands such as Vogue Fashion Awards, IMG Fashion, Steve Madden, adidas, and Rodarte.