Sarah Michelson

Sarah Michelson manages brand partnerships and social media for City Media ENT, a full-service creative entertainment company. She has a background in singing and performing, and studied ethnomusicology at UCLA and the Musicians Institute. A native of Miami, Florida, she lives in Los Angeles.

Michelson has worked in digital marketing and management, helping well-known influencers partner with brands such as L’Oreal, Delta, American Express, Sephora, and Postmates. She was a casting producer on the Fox reality series The Four, and has worked with other leading networks and brands. She has also overseen red carpet events and meet-and-greets at gatherings such as VidCon, BeautyCon, Playlist LIVE, Generation Beauty, Coachella, and more. Michelson believes her calling is managing talented artists who exhibit their passion through their music, beauty, and lifestyle, and also pursue activism and social justice. She is particularly interested in issues such as sustainability, women's empowerment, and representation for LGTBQAI+ people. She is passionate about representing and growing social good in the music industry.