Juan Carlos (JC) Cárdenas

Juan Carlos Cárdenas, or JC for short, is part of the Deal Operations and Data Insights team at Spotify New York City, where he ensures the successful implementation of Spotify's top music and podcast deals globally. He also serves as the cochairman of Education Through Music's development board in New York City.

Formerly, he was part of the Business and Legal Affairs team at Sony Music Entertainment as well as president of the Sony Emerging Professionals board. 

Cárdenas is a 2018 graduate of Berklee College of Music, holding bachelor’s degrees in music business/management and contemporary writing and production. During his time at Berklee, he was an award-winning student leader who established a renowned partnership between Harvard Law School and Berklee, and served as president of the Berklee Law and Management Group and vice president of the student government.

Born in Quito, Ecuador, he is passionate about the advancement of Latin music and culture anchored in copyright laws and creative marketing.