This course will address student adjustment to the experiences associated with an urban college: self-direction and learning, time management, decision-making, problem-solving, personal issues, and sensitivity toward diversity. Upon completion of the course students will be familiar with campus life, available support services, academic expectations, faculty roles, social responsibility, and study/practice technique.
A course designed to familiarize professional music majors with the fundamentals of computer theory and operation, using the Apple Mac platform. Hands-on instruction will include word processing, spreadsheet, graphics, websites, and database applications. More advanced concepts will also be discussed and explored in these areas. Students will have access to the Professional Education Division technology facility for class and individual practice.
A course focused on all aspects of artistic and business development, organization, and learning required skills and techniques for creating and operating a successful professional-level event and general business band. This class also includes a performance component. This course meets once weekly for two hours. Techniques taught include how to form a general business band, marketing and production skills, demos, auditioning and showcases, repertoire development, staging, movement, audience communication, and effective organizational behaviors and business development as applied to a professional performance setting. Each week’s class will include a general business lecture component and a performance component in an ensemble-like setting. As part of the class, students will practice performing on their instrument in a setting designed to simulate the practices and techniques required in the professional general business band environment. Assignments will be tailored to build on knowledge and gain skills in important aspects of founding, directing, marketing, and operating effective performing groups.
Overview of the financial planning process, including budgeting, risk management, taxes, retirement planning, estate planning, and investments.
This course focuses on the personal investment portfolio. Review of securities such as stocks, bonds, mutual funds, and other investments, along with principles of portfolio management, will be included. Goals, objectives, risk tolerance, and time constraints will determine the strategy that is used to build a portfolio of mutual funds, stocks, or bonds. Review of events in today's dynamic and complex markets will be discussed. Special attention will be paid to interest rates and their impact on securities.
This course provides an introduction to the fundamental concepts of finance. Various techniques of analysis that reveal the relationships of risk, return, and value are demonstrated. Topics include financial analysis, reporting and planning, long- and short-term forecasting, the time value of money, managing working capital, capital budgeting, and the nature of corporate securities and capital structure.
Aspects of private studio teaching including pedagogy, literature, technology, and business considerations. Philosophy and attitudes essential to the successful private instructor. Choosing appropriate methods and materials. Overview of new technological resources for the private teacher.
A detailed overview of how to successfully start and grow a music-related business as an artist-entrepreneur, from initial idea and planning to effectively managing and marketing your company. A primary course outcome will be imagining a business idea expressed as a written business plan.
This course will provide a strategic, step-by-step process to producing a fully customized plan for marketing one’s music and career as a serious DIY musician while taking advantage of new technologies to independently build awareness. This course teaches students complete marketing process from vision through execution utilizing fundamental concepts employed by top innovative companies, while encouraging students to find their creative niche, and uphold their artistic vision. Topics include an integrated mix of online and offline strategies that extend beyond just the traditional marketing methods and the latest Internet and social media promotion tips.
This course develops students’ awareness and provides hands-on, real-world experiences of music and entertainment as a business. Students will conduct self-directed research into their future career path in addition to developing and applying strategies for independent music success. Areas covered include (but are not limited to) research, resources and techniques used in making the transition from college to career, entrepreneurship, self-promotion and self-presentation skills (written and verbal), digital marketing and social media techniques, networking in a new music economy, leveraging opportunity, copyright, performing rights organizations, financial management, and general business techniques (contracts, negotiating, intermediaries). Business development planning will also be discussed and applied.
A seminar in which students receive individualized guidance in the preparation and completion of their graduation project.
A seminar in which students receive individualized guidance in the preparation and completion of their final project. Students will develop an approach and timeline, self-evaluative criteria for assessment of their project upon completion, and gain an understanding of current and future trends in the music industry as they relate to both the final project and the student's broader career goals. This course is a remotely delivered version of the current PM-475 Professional Music Capstone Project.