Marketing and Communications
Our mission is to position Berklee as the world's leading institute of contemporary music to all audiences by showcasing the successes and innovations of the Berklee community through the use of traditional and new marketing media. Our team promotes Berklee's mission and institutional identity through innovative strategies, content, and services that enhance Berklee's brand essence in support of the annual goals of the institution, External Affairs, and in support of recruitment and advancement.
Explore our site to learn more about Berklee's branding and marketing intiatives, including:
- social and digital media;
- print;
- TV and radio advertising;
- on- and off-campus events;
- and internal communications.
We're here to support your department's initiatives and goals through a variety of services and platforms:
Analytics
campaign measurement, berklee.edu analytics, social analytics
Design
branding, graphic design, photography, and production
Digital signage
curated playlists that appear on screens across campus, department signage
Editorial
original content, copy writing, and editing
Faculty/Staff and Student Newsletters
weekly internal newsletters featuring events, announcements and opportunities
HTML email templates
branded and customizable templates for MailChimp newsletters and invitations
Internal communications
official platforms (the Berklee Hub, internal newsletters, berklee.edu) and in-house campaign consulting for your initiatives
Photography
photographers for your events, digital archive of all photography for your marketing efforts
Social media
Berklee's official accounts, paid and organic social, social strategy for your department
Video and YouTube
video production and curation, including performance and marketing videos