Communications and Marketing

The Office of Communications and Marketing promotes Berklee's mission and identity in support of institutional goals, recruitment, and advancement. We seek to enhance Berklee’s brand through innovative strategies, content creation, and various services to showcase our community’s successes and initiatives.

Our office is composed of strategists, content creators, storytellers, and problem-solvers who work collaboratively to promote your department’s initiatives. Our team oversees:

Brand standards: We develop and oversee Berklee’s brand standards, including editorial and social media guidelines, web design, email templates, and graphic identity.
Brand development and promotion: We promote the Berklee brand on a variety of channels through original written content, podcasts, videos, photography, and performances.
Institutional and internal communications: We establish the Berklee voice and communicate important initiatives to internal and external communities, and leverage communications to enhance the student experience.

We look forward to meeting with you to discuss your projects and communications goals.

Our Services

We're here to support your department's initiatives and communications goals through a variety of services and platforms, including:

Communications

Governance, workflow, guidelines, and content for official platforms: the Berklee Hub, FS News and Student News, newsletter series, digital signage, berklee.edu
Content strategy for web and email, including custom Mailchimp templates
Campaign strategy for internal initiatives
Market research and usability testing