Economics of Creative Industries

Written approval of program director
Electable by: 
GEMB graduate students
Required of: 
None; elective course in GEMB
Semesters Offered: 
Fall, Spring, Summer
Valencia (Spain) Campus
Courses may not be offered at the listed location(s) each semester. Consult for specific term availability.

No business like show business? This course offers an economic analysis of creative industries defined as industries that produce goods that provide artistic, cultural, or entertainment value for the consumer, including music, movie, television, sports, advertising, fashion, and video games. Students apply economic concepts to understand firms’ strategies as they evaluate, using economic reasoning, the latest trade and scholarly writings in the field. Students also analyze current events in world affairs thanks to classroom debates about controversial issues, and their effect on creative industries. Students also master tools and concepts that allow them to navigate these industries and anticipate emergent trends that shape business strategies. 

Course chair: 
Emilien Moyon
Taught By