Business Fundamentals of Creative Industries
The course provides an orientation on the various roles and stakeholders in today's new media industry, the traditional music business, and the performing arts industries. The course aims to also address specific matters related to dance and theater majors, and will dedicate course time to the broader performing arts and artistic nonprofit worlds. The course will emphasize a familiarity with the key players and roles in the music business and performing arts industries: managers, agents, theater producers, publishers, publicists, lawyers, record label executives, live music promoters, and arts administrators, as well as fundamentals of music publishing, licensing, copyright, royalties, patents, intellectual property, etc. Students will examine how a changing industry is resulting in new opportunities and roles in the music and performing arts industries, and what the factors of success are for a musical or theatrical brand. The class will also introduce to students case studies from a cross section of the creative industries including theater, TV, music, and artistic nonprofit worlds.