Who We Are

Berklee's Global Strategy and Innovation team, led by  Panos A. Panay, senior vice president for Global Strategy and Innovation, leads the development and execution of the institution's long-term strategic plan, the incorporation of new technologies, corporate partnerships, new program development, and expansion in new locations.

Panos A. Panay

Senior Vice President for Global Strategy and Innovation

Panos A. Panay B.M. ‘94, senior vice president for Global Strategy and Innovation, leads strategic initiatives at Berklee College of Music and also serves as the founding managing director of the Berklee Institute for Creative Entrepreneurship (BerkleeICE). For BerkleeICE, he spearheaded the founding of the Open Music Initiative, which brings together over 250 leading music, media, and technology industry organizations, and academic institutions to create an open protocol for uniform identification of rights owners across the music industry.

Prior to Berklee, Panay was founder and CEO of Sonicbids, where he created the leading online platform for matching bands with music promoters, resulting in over 1 million new artist shows around the globe over a 13-year span. Earlier in his career, he was an international talent agent for artists such as Chick Corea and Pat Metheny.

His awards include Fast Company's Fast 50, Inc Magazine's Inc 500, and Boston Business Journal’s 40 under 40, and he's a Mass Hi-Tech All Star. He was named one of the Boston Globe’s Game Changers in 2017 and is a frequent speaker at global events such as the World Economic Forum at Davos, South by Southwest, Web Summit, and countless others.

Nicole d'AvisNicole d'Avis

Senior Director

Nicole d’Avis is the managing director of Berklee’s Institute for Creative Entrepreneurship and leads the Open Music Initiative, a 300+ music industry member consortium focused on streamlining metadata and payment tracking for artists. She designed Berklee’s minor in creative entrepreneurship, teaches the course Music + Blockchain, and directs the annual Silicon Valley Student Trip, the Berklee-Brown Summer Program, executive education programs with ESADE Business School, and numerous Berklee artist residencies for Grammy Award–winning artists. She has led the formation of the Open Music Initiative into a member-supported nonprofit organization and has stewarded the first stage of Open Music’s Berklee and MIT technical project. Her speaking engagements include the Beatvyne Music x Tech Conference in Dublin, Ace Hotel Artists Workshop in London, the Unclaimed Royalties Symposium at the U.S. Library of Congress, and the MIT Connection Science/Forbes Imagination in Action event at the 2020 World Economic Forum in Davos. For the last 15 years, d'Avis’s work has straddled the intersection of technology, creativity, value, and education, working with thousands of young creators and makers globally to use emerging technology and the arts as tools for social justice and sustainable careers.

Maria GoldbergMaria D. Goldberg

Senior Director, Global Strategy and Innovation

Maria D. Goldberg oversees strategic planning and implementation at Berklee to advance the goals of the instituion. She works closely with the senior vice president for global strategy and innovation to implement Berklee's global strategy and coordinates the internal governing bodies of the institution. Earlier in her career, she worked in market research at Communispace Corporation, in the nonprofit sector at the Pan-Mass Challenge, and as a musician.

Sarah PatrickSarah B. Patrick

Manager of Special Projects

Sarah B. Patrick is the senior manager of strategic initiatives for BerkleeICE and the Office of Global and Strategy and Innovation. She has forged her career in a myriad of creative and media industries, braiding together project management, program design, and strategic planning. Marrying her right-brained creativity with left-brained actuation, Patrick has created educational programing for the Berkshire International Film Festival and collaborated on cultural engagement with the American Repertory Theater as they mounted the Tony-winning musical Porgy & Bess. She graduated from New York University's Gallatin School in 2008 with a degree in cinema studies, philosophy, and visual arts.


Brianna Tagliaferro 

Post–Master's Degree Fellow 

Brianna Tagliaferro works as a post–master's degree fellow in the Office of Global Strategy and Innovation, having received her Master of Music in contemporary classical music performance from Boston Conservatory at Berklee. An advocate for living composers, interdisciplinary collaborations, and innovative practices in classical music, she has premiered over 100 works for the cello and is a founder of the Boston-based collective Sorry for Yelling. Tagliaferro has performed at the Metropolitan Museum of Art, the Klangspuren Schwaz Festival for New Music, the Toronto Creative Music Lab, the Society for Electro-Acoustic Music in the United States (SEAMUS) Conference, and the Isabella Stewart Gardner Museum, among others, and in series such as the art and music series Digital Soup and the Boston Museum of Fine Arts Sound Bites series.

Young Min Lee

Student Employee 

Young Min Lee is a sixth-semester student majoring in music business/management. She is co-president of the K-Pop Initiative and an executive member of the Berklee Korean Culture and Student Association. Her goal is to innovate new and diverse ways for artists to connect with their fans.

Anoushka Kotak 

Student Employee

Anoushka Kotak is an eighth-semester student at Berklee College of Music from Mumbai, India. She is a student employee in the Office of Global Strategy and Innovation, where she assists with social media marketing and administrative tasks. She also works in the Voice Department and as an orientation leader. Kotak is majoring in voice performance and music business (marketing track). Pursuing these dual interests, she has joined various ensembles that perform music from all over the world, namely the Berklee Indian Ensemble (Indian music), the Pletenitsa Balkan Choir (Balkan music), Qantara (Middle Eastern fusion music), and the Vocal Jazz Choir. On the music business side, she's part of the Berklee Popular Music Institute and recently interned in Los Angeles with a music attorney and manager. During her time at Berklee, she has been awarded the Berklee Achievement Scholarship, the Music Business/Management Marketing and Technology Award, and the Thrive Scholarship.