BerkleeICE Takes Shape

Established in 2014, the Berklee Institute for Creative Entrepreneurship (BerkleeICE) is designed to inspire, educate, and launch the next generation of creative musicians and entrepreneurs. BerkleeICE provides students with innovative courses, workshops, and weeklong intensive programs, research projects, sponsored internships at industry-leading companies, and access to space for development of new ideas, called the BerkleeICE Incubator. Managing director for BerkleeICE, Panos Panay ’94, who founded Sonicbids observes, “As creativity, business, and technology converge, entrepreneurs need to increasingly think like artists, and artists need to cultivate their instincts as entrepreneurs. Berklee is in a unique position to build on its institutional excellence in developing creativity to produce a new crop of successful graduates and leaders who are ready to take advantage of the opportunities presented within the new music industry.”

BerkleeICE gives students the inspiration and resources they need to think like entrepreneurs through lectures and numerous events held throughout the year. In January, BerkleeICE took its inaugural trip to Silicon Valley to expose students to the range of career possibilities in the technology sector, immersing them onsite at industry titans such as Google, Facebook, Twitter, and Apple. Berklee alumni were well represented at many of the companies visited, and one of the highlights was a meeting with Mike Cassidy ‘97, vice president and project lead for Google X Project Loon. "I learned more about creative thinking at Berklee than I did at Harvard Business School,” Cassidy said, referencing the time he spent studying jazz piano at Berklee and his graduate work at Harvard. His presentation to students included the chance to learn first hand about Google’s work to provide internet access to the world through balloons.

This summer, students aged 15–17 from across the globe will participate in Berklee’s Creative Entrepreneurship Summer Program, a precollegiate experience that merges curriculum from Brown University and Berklee with hands-on leadership and innovation practices. The program, hosted by Berklee ICE and the Brown Leadership Institute, features workshops and lectures from world-renowned music professionals, innovators, and entrepreneurs in the fields of technology, business, and art. Upon completion of the 10-day program, students receive a certificate from both Brown University and Berklee.

The institute is also excited to move forward with the expansion of another sponsored initiative, the BerkleeICE Ambassador Internship Program, pairing Berklee undergraduate and graduate students with sought-after employers in the creative and technology industries, such as Apple, Sony, Google X, Coca-Cola, and Red Bull. Participating students will receive a stipend of up to $5,000 per semester for their work, which the college is able to support through grants and charitable contributions. Thanks to the generosity of the Berklee community this fiscal year, booked donations to BerkleeICE include gifts from Len and Mary Anne Baker, Mike Cassidy '97, John and Stephanie Connaughton, Mike and Laura Dreese, Jim and Audrey Foster, Stefan and Sonchu Gavell, Caren and Dan Harple, Michael and Cynthia Malone, and Tania Zouikin.

Together, these gifts will ensure that students are able to participate in this incredible paid internship program. For more information about how your involvement can benefit the BerkleeICE program, please contact Beverly Tryon, assistant vice president for Institutional Advancement, at 617-747-2660 or by email at btryon@berklee.edu.