George Howard

Associate Professor
Also affiliated with:
  • entrepreneurship
  • future of music
  • music law
  • music marketing
  • music publishing/licensing
  • music startups
  • music streaming
For media inquiries, please contact Media Relations

George Howard is an associate professor of management at Berklee College of Music.

Howard is the COO of Norton, LLC, the parent company of Wolfgang's Vault, Daytrotter, Concert Vault, and Paste Magazine. He has managed Carly Simon, a Grammy- and Oscar-winning singer-songwriter, and advised Mark Isham, a Grammy- and Emmy-winning composer.

Through his consulting firm, Howard has advised companies from a wide range of sectors on strategy and technology.

Howard was an original founder of TuneCore, and was the president of Rykodisc. He lives with his wife and two children in Marblehead, Massachusetts, and Martha's Vineyard. He has written a number of books on the music industry, including Getting Signed! An Insider's Guide to the Record Industry and Music Publishing 101.

  • Career Highlights
    • Founder, George Howard Advising
    • Current and past clients include Wolfgang's Vault, CVS/Caremark, Artists House Foundation, Carly Simon, Mark Isham Music, Berklee Media, Snowbird Ski & Summer Resort, and Cycle Software/Publishing
    • Cofounder and member of board of directors, TuneCore
    • Founder, Essex River Work, and Slow River Records
    • Publications include An Insider's Guide to the Record Industry, and Music Publishing 101
    • Former president, Rykodisc
  • Education
    • B.A., Boston University
    • M.A., University of New Hampshire
    • M.B.A., Loyola University
    • J.D., Loyola University

In Their Own Words

"When I started teaching, it was the first time I understood what people meant when they said they loved their job. It was terribly exciting to me, and I realized I've been put on this planet to try, in whatever capacity I have, to help creative people grow their careers so they can be sustainable on their own terms."

"Having worked in the music industry as long as I have, I don't want to necessarily just bring war stories. You've got to back it up with some good science and theory. One of the challenges is with new media. The tools are new. So I try to balance those with some real, time-tested marketing strategies. You begin to realize that it's all sort of been done before, but now we have an opportunity to recontextualize things. I do try to find a balance of things, but the music business is changing every second."

"It's something that I'm passionate about and that I've been doing a long time, and I really love it, but I'll tell you, I think I learn more from them than they learn from me. Teaching inspires me; it motivates me. Knowing that I have the amazing opportunity to stand in front of these people who are paying a lot of money and have justifiably high expectations, that's good motivation to make sure that I'm bringing something to the party. And what I get back is that they view things through a lens that I can't have anymore. Not only are they brilliant, but they also just have different perspectives. At its best, it really is a good discourse. It's a privilege to be teaching here."