The Boston Globe and Boston Business Journal Highlight BerkleeICE and PureTech Partnership
Music is more potent than most of us realize. The latest Billboard hit song has the power to change a person's heart rate, raise her blood pressure and shift emotional dispositions with no intervention from modern medicine. The Boston Globe and Boston Business Journal recently wrote about BerkleeICE’s new partnership with Boston-based healthcare company PureTech. The partnership aims to better understand the effects of music on health and how the two fields interact.
BerkleeICE founder Panos Panay spoke with Nidhi Subbaraman from the Boston Globe about the collaboration. “I thought there was no way someone was going to do this and for us not to be involved,” Panay said. “It’s too consistent with our view that music is more than just a mere consumable—it has medical implications and an impact on societal causes.”
Read the respective articles in the Boston Globe article and Boston Business Journal.