BOSTON GLOBE: Orchestrating Success through BerkleeICE
Berklee's new Institute for Creative Entrepreneurship (BerkleeICE), is getting its share of press coverage. The Boston Globe featured the new initiative in a late January 2014 story, interviewing Berklee alumnus and BerkleeICE founding managing director Panos Panay:
“For almost every Berklee graduate, it’s not enough to have excellent skills around your craft. You also need to possess a particular business acumen,” said the institute’s new director, Panos Panay...“The minute you graduate from Berklee, you will need to market yourself, negotiate contracts—you are starting a business.”
More press coverage:
The Boston Globe - "Music Education: Berklee Meets YouTube Era" (February 3, 2014 editorial)
WBZ-AM - "Berklee Starts New Program for Business" (January 29, 2014)
Hypebot - "Berklee Launches Entrepreneurship Institute" (January 29, 2014)
Boston Business Journal - "Berklee to Launch Entrepreneurship Center" (January 29, 2014)