Music Business Journal: The Boom in Outdoor Festivals
August 1, 2015
Big business is tapping millennials who seek shared experiences and update their status on social media. Audiences at Coachella, Austin City Limits, EDC, Lollapalooza, and Ultra, are each in the hundred of thousands and afford much opportunity for the growth of a music echo system revolving around sponsorships and new acts.
Read full article by Zoe Mitchell here.