BOSTON GLOBE: Orchestrating Success through BerkleeICE

Office of Media Relations
January 29, 2014

Berklee's new Institute for Creative Entrepreneurship (BerkleeICE), is getting its share of press coverage. The Boston Globe featured the new initiative in a late January 2014 story, interviewing Berklee alumnus and BerkleeICE founding managing director Panos Panay:

“For almost every Berklee graduate, it’s not enough to have excellent skills around your craft. You also need to possess a particular business acumen,” said the institute’s new director, Panos Panay...“The minute you graduate from Berklee, you will need to market yourself, negotiate contracts—you are starting a business.”

Read the full article.

More press coverage:

The Boston Globe - "Music Education: Berklee Meets YouTube Era" (February 3, 2014 editorial)

WBZ-AM - "Berklee Starts New Program for Business" (January 29, 2014)

Hypebot - "Berklee Launches Entrepreneurship Institute" (January 29, 2014)

Boston Business Journal - "Berklee to Launch Entrepreneurship Center" (January 29, 2014)