Berklee's John Kellogg Develops First MOOC for Music Business
John Kellogg, assistant chair of the Music Business/Management Department at Berklee, has developed a free online course, Introduction to the Music Business. Offered through edX, the free online education collaborative created by Harvard and MIT, it is the first Massive Open Online Course (MOOC) to focus on music business.
During the six-week course starting January 27, 2014, Kellogg will offer information on the proliferation of 360-degree deals, the value of the copyright, responsibilities of managers and agents, the importance of live performance, and more.
Kellogg is an entertainment lawyer who has represented LSG, the O’Jays, G. Dep, and Gerald Levert, among others. He is also the author of Take Care of Your Music Business: The Legal and Business Aspects You Need to Grow in the Music Industry, a talent judge for Community Auditions, and former president of the Music and Entertainment Industry Educators Association (MEIEA).
"CrazySexyCool: The TLC Story on VH-1 scored 4.5 million viewers who were able to see firsthand the perils of the music industry and created a viral sensation with everyone asking, 'Where does the money go?'" said Kellogg. "The program underscored what I convey to clients and students: the need for anyone interested in surviving and growing in the entertainment business to first get a greater understanding of its practices and principles. I’m excited that this course offers that opportunity to the general public.
"The music industry is undergoing enormous change, and as a result, musicians increasingly have to know how to manage all aspects of their careers. John Kellogg’s wide-ranging experience and expertise translate to the most comprehensive, accessible guide to where the industry has been and where it is going," said Carin Nuernberg, dean of continuing education at Berklee Online.
To register, visit edx.org