Berklee Blogs: BerkleeICE Students Are Start-Up Marketing Coaches at SXSW 2016

Four Berklee students made a strong debut at South by Southwest 2016, not on stage, but as marketing coaches to start-up teams in South by Southwest's first Music Incubator. 

March 31, 2016

BerkleeICE is redefining how Berklee students participate at South by Southwest (SXSW). This year, we brought four Berklee students who made a strong debut at SXSW 2016, not on stage, but as marketing coaches to start-up teams in the festival's first Music Incubator. The Incubator was an extension of the SXSW Music Hackathon, now in its fifth year, and was designed to give additional time, resources, and mentoring to the winning teams, allowing them to develop their winning concepts into launchable products.

The Hackathon was produced by Travis Laurendine of Codemkrs, with input from Panos Panay, BerkleeICE's managing director, and IDEO partner Michael Hendrix. Specifically, Travis, Panos, and Michael were interested in how this year's Hackathon could explore innovative approaches to fair compensation for artists, a continuation of our Fair Music Report published in 2015. . .

Read the full post on Berklee Blogs.

Read student Matt Mannino's perspective on the Hackathon.