VIDEO: Berklee in the Classroom—Faculty Member Jon Aldrich

Berklee Office of Communications
May 17, 2011

There's an art—and a craft—to writing those little, hook-laden compositions that stick in listeners' brains and lead them subconsciously to consider eating at Pizzeria X over Pizzeria Y. Popular faculty member Jon Aldrich, creator of many famous jingles, teaches students the tricks. Learn more about Berklee in the Classroom.