Music Business Journal: Live Touring in China

Po-Ya Chang
September 16, 2010

Concert touring in China has become a much more important outlet for artists in recent years. Popularity in a country of a billion-plus people is, of course, the allure—not to mention the potential for sponsorships and endorsements. But government policy in China is often confusing, and the rules of commerce are hardly standardized. Consequently, most Westerners, although intrigued by China, are cautious about jumping into this promising marketplace.

Major acts that have engaged with China in the last four years include Avril Lavigne, Linkin Park, Beyoncé, the Killers, Jay-Z, Bjork, Oasis, Kanye West, Celine Dion, and Bob Dylan. Linkin Park was the first stadium act to return since its debut there; Beyoncé was the second. Avril Lavigne, Kanye West, and Bjork, though successfully completing their tours, encountered difficulties, while the other acts were either banned by the government or cancelled by the promoters.

Read more about concert touring in China in Berklee's Music Business Journal.