Nine Inch Nails, John Legend, David Bowie Reps Talk Social Media Marketing

Berklee’s Music Business Department and Professional Education Division present Envisioning 21st-Century Music Business Models, an annual discussion about current and future music industry trends. This year’s panel will examine how leading digital marketers are using Web technology and social media to promote their clients as well as their own companies. Paul Resnikoff, the publisher and editor of Digital Music News, will moderate an in-depth panel discussion featuring representatives for acts such as Nine Inch Nails, John Legend, Plain White T’s, David Bowie, Elvis Costello, Linkin Park, Morphine, and more.

The event is Thursday, April 15 at 7:00 p.m., in the David Friend Recital Hall at 921 Boylston Street, Boston. The event is open to the public.

The discussion will address a range of topics, including:

• Web technology and social media as promotional tools
• Consumer engagement
• Turning customers into word-of-mouth marketers
• Tactical and strategic planning
• Creative and innovative marketing solutions

The panelists are leaders in the music marketing industry. These are the people who are applying new technologies and adapting existing technology to strategic marketing campaigns for successful musicians.

• Alex Lieu: Chief Creative Officer, 42 Entertainment
• John Hammond: Vice President of Marketing, The MuseBox
• Ben Campbell: Chief Executive Officer, OurStage
• Peggy Dold: Chief Executive Officer, Navigation Partners
• Kevin McKiernan: President, Creative License

The Envisioning 21st-Century Music Business Models series was created by Berklee's Music Business/Management Department to provide a forum for discussion among industry professionals, academics, and college students, with a focus on nurturing and developing innovative ideas for redesigning the music industry in the new millennium.