Berklee Today: Children's Music Grows Up
While in recent years overall CD sales have faltered, music industry trend-watchers have noticed an uptick in a previously less significant category: children's music. Between 2006 and 2007, for example, Nielsen SoundScan reports sales of children's CDs increased 38 percent, from 12.3 million to 17.1 million.
As well, high-profile artists such as They Might Be Giants, Barenaked Ladies, and Medeski Martin & Wood have attracted media attention with recent releases. These artists' creations for the children's market have been top sellers and in some cases have eclipsed sales of the bands' adult-oriented albums. Children's artists are starting to show up at the top of the sales charts for all music. As of this writing, the Laurie Berkner Band, a children's group made popular on the children's cable television station NOGGIN, is the number-13 top seller on Amazon.com. In this article, Berklee alumni and other experts share thoughts about the genre, writing good kids' songs, and getting that music out to the public.