Music Business/Management Courses

MB-P311

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall Only
Required of: None
Electable by: MBUS majors
Prerequisites: MB-211 and MB-301
Department Code: MBUS

A comprehensive look at copyright law and its protections for all creative works, with a specific emphasis on copyright's applicability to the music industry. The course will take an in-depth look at copyright concepts first introduced in MB-101 Introduction to the Music Business and MB-211 Legal Aspects of the Music Industry, and further introduce students to enforcement mechanisms, defenses, and requirements for notice and registration. Pending legislation and the applicability of currently existing law to new media such as downloads and streaming will also be covered. The course would be helpful for anyone seeking a career in entertainment, but specifically law and licensing.

MB-P349

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring
Required of: None
Electable by: MBUS majors
Prerequisites: MB-211 and MB-301
Department Code: MBUS

Fundamentally, entrepreneurs see problems and fix them. Today managers, booking agents, publishers, music technology innovators, and artists themselves can enter the music business almost effortlessly because of easy access to web tools and marketing materials. However, with the low barriers of entry, success is difficult. This course teaches students how to maximize their competitive edge to reach the widest-possible audience by showing them how to combine passion for music with sound entrepreneurial principles. Students willl gain an understanding of the individual elements of a business plan, business structures, finance, marketing, management and organizational behavior, and leadership, as well as learning about the entrepreneurial tools particular to the music industry that will help them innovate and create new ventures. By the end of the course, students will emerge with a cogent business plan applicable to many different ventures within the music industry.

MB-P376

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: None
Electable by: All
Prerequisites: MB-255 or MB-355
Department Code: MBUS

This course explores the impact social media has had on the music industry, specifically for independent music professionals. Students learn how to leverage the combination of social media channels with new, DIY content publishing and distribution platforms to reach a wider audience. Finally, this course shows students how this combination can allow music professionals to reach a wider audience directly, allowing them to bypass the interference of traditional mediating partners and retain more creative and even direct compensation for their work.

MB-P395

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring
Required of: MBUS majors
Electable by: MBUS majors
Prerequisites: MB-255, LSOC-225, and LMSC-251
Department Code: MBUS

The course focuses on the role of money in a music enterprise, with particular emphasis on the emergence of nontraditional forms of funding for talent and music-based enterprises. In addition, the course covers critical tools of financial analysis, both basic and sophisticated, as used by business professionals in corporate settings and investors in private ventures.

MB-P421

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring
Required of: MBUS majors in the marketing track
Electable by: MBUS majors
Prerequisites: MB-325
Department Code: MBUS

This advanced marketing course builds on the integrated marketing communication (IMC) concepts, functions, and processes covered in MB-325 Principles of Marketing with exclusive focus on digital marketing in the music industry. Students choose a music business entity of genuine interest to them for the purpose of creating an integrated digital marketing communication plan projected over a one-year term by quarters. Students define their offer, gather competitive intelligence, conduct primary and secondary market research, draw research findings, and apply them in the creation of a marketing proposal that uses all components of the promotional mix plus social media in the digital environment. At the end of the semester, students present and justify their digital marketing plan to a group of marketing experts including faculty and music industry marketing professionals.

MB-P425

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Spring Only
Required of: None
Electable by: MBUS majors
Prerequisites: LSOC-225 and MB-301
Department Code: MBUS

An introduction to the challenge of managing in complex contemporary environments, with special emphasis on the music and entertainment industry. The course is integrative, reflective of the breadth of issues that underlies the overall Berklee Music Business/Management curriculum. Its student team-based and experientially focused emphasis is designed to promote awareness of real-world business developments and develop practical skills as well as fundamental strategic planning and performance management knowledge and abilities. The intellectual core of the course will emphasize a holistic and strategic inquiry of the driving forces of competitive markets, the importance of history, the complexity of resource allocation under uncertainty, and the need to develop client/business-specific capabilities that are flexible and responsive to changing situations. Considerable time will be devoted to the study and analysis of companies and the utilization of project based activities, which may include actual client-initiated practice.

MB-P493

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring
Required of: MBUS majors in entrepreneurial track
Electable by: MBUS majors
Prerequisites: LMSC-251, MB-301, MB-325, and MB-340
Department Code: MBUS

This practicum course offers senior-level students an opportunity to apply their accumulated business knowledge in a problem-solving, laboratory environment. A continuation of the learning experiences gained in MB-340, the class places students into mentoring relationships with Berklee alumni, as well as other members of the Berklee community, who may have an operating business or who desire to launch a new business venture. Students will undertake, as class projects, the assistance of these hopeful entrepreneurs, in all aspects of starting and/or improving their enterprises. Appropriate business settings will be identified and chosen utilizing a simple proposal submission and screening process. Class sessions, which may include on-site visitations, will focus on developing options and action plans that lead to problem-solving areas students will encounter in business environments.

MB-P499

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring
Required of: None
Electable by: All
Prerequisites: None
Department Code: MBUS

This course is designed to immerse students in the European and global music industries and engage them in a variety of real-world professional settings. The term will begin with an overview of both research writing and methodology related to field study and the global music industry today. Students will interact with industry leaders, conduct interviews, and explore music business applications throughout the semester. Off-campus experiences will be partnered with weekly in-class seminar-style discussions to foster student reflections, evaluations, and comparisons between European and U.S. music and entertainment business models and policy. Several artists and industry guest lecturers will visit classes throughout the term to supplement the instruction and provide a forum for professional networking and dialogue. Students will maintain journals to formulate questions and document experiences and reflections. In addition, they will identify an area of interest relevant to the European music industry and conduct field and library research on that topic. Students will write a formal paper, describe individual progress on their research in class meetings, and offer suggestions and feedback to their peers. The class will culminate with formal presentations of individual research and research findings.

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