Music Business/Management Courses

MB-305

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall Only
Required of: None
Electable by: MBUS majors
Prerequisites: MB-201, MB-211, and LSOC-225
Department: MBUS
Location: Boston Campus

Study of current issues affecting the international music marketplace with emphasis on understanding the international record business and international music publishing. Study of the major geographical areas where music is traded; discussion of music market activities in individual countries.

MB-325

3 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: MBUS majors
Electable by: MBUS majors
Prerequisites: MB-275, LMSC-251, and either MB-255 or MB-355
Department: MBUS
Location: Boston Campus, Valencia (Spain) Campus

An introduction to integrated marketing principles and practices within corporate and agency environments covering branding strategy and positioning, the value proposition, market research, customer relationships, target markets, buying behavior, the promotional mix, and related metrics. Students create an integrated marketing communication plan that reflects a comprehensive understanding of competitive strategy based on research findings as well as translating business objectives into effective marketing strategies and plans.

MB-331

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: MBUS majors in management track
Electable by: MBUS majors
Prerequisites: MB-201, MB-211, and LSOC-225
Department: MBUS
Location: Boston Campus, Valencia (Spain) Campus

A critical analysis of the anatomy of domestic and international record companies, focusing on the role of each department within the structure. Students become intricately acquainted with such areas of activity as artists and repertoire (A&R), promotions, marketing, distribution, product management, and business affairs. Special attention is given to contractual relationships with artists and producers as well as domestic and international licensing of masters.

MB-335

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: MBUS majors in management track
Electable by: MBUS majors
Prerequisites: MB-201, MB-211, and LSOC-225
Department: MBUS
Location: Boston Campus, Los Angeles

A detailed analysis of the inner workings of music publishing companies, with emphasis on the role of the publisher in the acquisition, market development, and administration of copyrighted musical compositions. Topics include copyright registration and renewal, contractual relationships with composers, and an analysis of domestic and international licensing of the publisher's catalog through recordings, motion pictures, print, and performance rights. Relationships with foreign affiliates and subpublishers are also covered.

MB-337

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall Only
Required of: MBUS majors in marketing track
Electable by: MBUS, MPED, and ELPD majors
Prerequisites: None
Department: MBUS
Location: Boston Campus

An in-depth survey of global music product development with emphasis on the product life cycle. Students consider the flow of goods and services from the perspectives of a manufacturer, a distributor, a retailer, and a consumer with emphasis on their interdependency. Topics include global and domestic sales data by music product categories, competitive analysis, innovation, differentiation, and continuous improvement with focus on sales and marketing efforts.

MB-339

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring
Required of: None
Electable by: MBUS, MPED, and ELPD majors
Prerequisites: MB-201
Department: MBUS
Location: Boston Campus

A course that presents the essential elements of technology used for making music, including a brief history of music technology, a discussion of the physical and mathematical natures of various systems, and a presentation of the various families of music technology devices, in both hardware and software realms and analog and digital realms. Principles of development, manufacturing, ergonomics, and artistic validity will be considered, along with underlying principles of acoustics, electronics, and electroacoustics.

MB-340

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: MBUS majors in the entrepreneurial track
Electable by: MBUS majors
Prerequisites: MB-201, MB-275, and either MB-255 or MB-355
Department: MBUS
Location: Boston Campus

This course will introduce students to the concepts and requirements that must be considered and implemented during the critical planning stages of a business startup. Students will learn the basic concepts, including market research, submission of business licensing applications, regulatory filings, first contact with the IRS and state departments of revenue, location, organizational structure, financing, employee issues, and many other considerations. Guest speakers will be invited to speak on selected topics.

MB-341

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: MBUS majors in the marketing track
Electable by: MBUS majors
Prerequisites: MB-211, MB-325, and LSOC-225
Department: MBUS
Location: Boston Campus, Valencia (Spain) Campus

A comprehensive study of media options available for the promotion of artists, products, and services. Includes a brief discussion of marketing plans, followed by a detailed look at both old and new media. Concepts such as integrated marketing communication are melded with creative tools for branding. Students will analyze an existing promotion plan, as well as create one of their own for a new product. The course is useful for the future entrepreneur, corporate executive, creative production person, or anyone who needs information on consumer research, business relationships, and marketing efforts.

MB-345

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: None
Electable by: MBUS majors
Prerequisites: MB-201, MB-275, and MB-301
Department: MBUS
Location: Boston Campus

An in-depth study of important management techniques and approaches. Subject areas include strategic planning, employee development, managing change, decision making, small business start-up and management, organizational structuring, labor relations, and business negotiating. The course will focus on the practical applications of the subject matter to the music industry through case studies, role playing, and simulations.

MB-355

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: MBUS majors who do not take MB-255
Electable by: MBUS majors
Prerequisites: MB-201 and either MB-255 or written approval of course chair
Department: MBUS
Location: Boston Campus

This course builds on the fundamental computer concepts taught in MB-255 and includes database development and design using Microsoft Excel and 4D database software. Emphasis is on normalization and functional dependencies, relationships, and optimization in database design to help students design, create, and interact in a relational database environment. Note: MBUS majors are required to take MB-255 or MB-355. MBUS majors may skip MB-255 and enroll in MB-355 by achieving a satisfactory score on the MBUS Computer Placement Exam and receiving a waiver from the department chair. A passing score on the MBUS Computer Placement Exam does not constitute test-out of MB-255 or MB-355.

MB-375

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: MBUS majors in the management track
Electable by: MBUS majors
Prerequisites: MB-211 and MB-325
Department: MBUS
Location: Boston Campus, Valencia (Spain) Campus

The role of the intermediary in advising, representing, and furthering the careers of artists, focusing on the establishment of mutually beneficial working relationships. Topics include the mechanics of talent booking and contracting, union and government regulations, fee/commission structures, contractual considerations, fiduciary duties, budgeting, the development of a client base, and finding success through honesty and fair dealing.

MB-387

2 credit(s)
Course Chair: Don Gorder
Semesters Offered: Fall, Spring, Summer
Required of: MBUS majors in the entrepreneurial track
Electable by: MBUS majors
Prerequisites: MB-255 or MB-355
Department: MBUS
Location: Boston Campus, Valencia (Spain) Campus

This course focuses on web site design and maintenance with HTML and JavaScript. Students will learn the basics of web site planning and design using HTML, Photoshop, sound/video editing tools, JavaScript, open source code, and online tools and services. Particulars on how to set up a new web presence, site testing, search engine optimization, web site management, and basic marketing will also be covered.

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