Friday, March 6
7:00 p.m.–9:00 p.m.
Nils Gums, CEO and President, Complex Group and RAWsession
Of all the possible ways to promote your music, what makes YouTube the best platform for launching your career right now? How have successful artists harnessed this resource to their great advantage? In a discussion with current Berklee students and alumni, we'll consider what works, what doesn't, and how to put yourself out in front of the crowd.
How to Make a Great Video with Tools You Already Have
Ben Meyers, Berklee Faculty Member and Alumnus, Professional Videographer, and Founder of 21summit Productions
Think you don't have the tools to create professional-looking videos? The technology is in your pocket. Learn about inexpensive—or better, free—tools you can use to turn your smartphone into the lens through which the world will see you.
Making Videos That Relate
Kirby Lauryen, Berklee Alumna
Don't let perfect be the enemy of good. Don't let stage fright keep you from shining. Being yourself is the primary requirement for success in creating compelling content.
Andres Palmiter, Audience Development Strategist, YouTube
Making great videos is just the beginning of having a successful channel strategy on YouTube. Palmiter will outline some of the most important aspects of building an audience on YouTube with specific advice and examples for musicians. Learn how to write optimized video metadata for your videos and channel management strategies to retain new viewers so they are around for your next big hit. Palmiter will also take your questions about how you should be using YouTube today and in your future careers.
How to Record Great Audio
Heidi Martin, Berklee Staff Member and Alumna
Want to make sure your video sounds as good as it looks? Learn how to harness the power of devices you already have to capture high quality audio.
Sunday, March 8
Selected Video Showcase
Our expert panel will showcase selected submissions, and offer feedback to registrants on their work. Additionally, panelists will each select one video they find particularly compelling and offer the creators of those videos private, half-hour consultations on their work.
Videos from the 36-Hour Video Project will be posted on a YouTube playlist promoted by Berklee and our speakers on their vast social networks. This year, one lucky group will be selected by our panelists to win an all-expenses-paid trip to record a video at the YouTube Creator Space in New York, NY. The resulting video will be uploaded to Berklee's YouTube channel and promoted by the college.