Zafris Distinguished Lecture for Music Business/Management

Join us for this annual event exploring current events in the music industry. This year's conversation will focus on the Role of Authenticity in Today's Music Economy, featuring Livia Tortella, the founder and CEO of Black Box Music Agency. Tortella will share her thoughts on authenticity in business today, discuss how artists can create an identity and narrative through content and social media marketing, and examine how artists are interpreting "authenticity" for themselves

About Livia Tortella

Livia Tortella is the founder and CEO of Black Box Music Agency. A music entertainment executive with a track record for developing top artists and growing revenue, Tortella has taken her career from PolyGram Canada to Island Def Jam Music Group, Atlantic Records, and on to copresident of Warner Bros. Records in Los Angeles. Known for her expertise in music marketing, artist development, content creation, executive production of motion picture soundtracks, and corporate strategy, Tortella has an intimate understanding of all aspects of the music industry. She has worked closely with chart-toppers and breaking artists alike, and is constantly searching for new ways to build and engage their audiences. It is her commitment to artists' careers, combined with her belief in the new music economy, that led her to create Black Box Music Agency.