Stan Getz LibraryWhat’s Your Story: Building Your Personal Brand

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Wednesday / April 16, 2014 / 6:00 p.m.
Berklee Media Lab
150 Massachusetts Avenue
United States

Bobby Riley, CEO of Soldier Design, an internationally recognized brand-building consultancy, has led a host of influential brand-building initiatives over the past decade. Those initiatives include global ad campaign work for Nike’s Jordan brand, promotion of Capt. Sig Hansen’s Northwestern brand (as seen on Discovery Channel's Deadliest Catch), and support of Red Sox player Dustin Pedroia's brand at New Balance. 

If you've even thought to yourself, “Why do I really have to care about this as an artist, producer, or business leader?" Riley will walk you through the reasons for and process of managing your reputation and your brand so that as your influence grows people will know what you stand for and why you stand for it. This will be a practical, hands-on session with Riley, who will share some insights in order to get you thinking about how to best answer some of these questions.

Join us! Whether you’re on the job hunt, just about to launch a new project, or gainfully employed, you can benefit from thinking, acting, and planning like a business leader.

Free and unticketed