Building the Elvis Brand: Guest Speaker

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150 Massachusetts Ave, Room A03
Boston
MA
02215
United States
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Photo © 2017 Alfred Wertheimer

Marc Rosen, senior vice president of business development at Elvis Presley Enterprises, will speak with BerkleeICE's Panos Panay on the persistence and impact of Elvis's image on brands today. They will also discuss the process through which an artist's image is licensed across apparel, video games, movies, and more.

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