Envisioning 21st Century Business Models: Ethics and the New Music Industry
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This is a private event, open to the Berklee community and invited guests.
A panel of industry experts discuss the role of ethics in the music business. How do we rebuild our industry in a manner that supports sustainable careers for artists and music business professionals without having to sell your soul? Topics include: payola, contracts between artists and labels, rates paid by streaming services to artists, copyright, management/artist relationships, branding and sponsorships, and sexism/ageism in the industry.
- Amanda Arrillaga '94, Director of Copyright Administration, Sony Music Entertainment
- Troy Carter, Founder, Chairman, and CEO, Atom Factory; Manager, Lady Gaga and others
- Amanda Palmer, Artist, Musician, and Entrepreneur
- Jay Sweet, Principal/Cofounder, Sweet & Doggett (Music Consulting and Supervision); Producer, Newport Folk Festival
The Envisioning 21st-Century Music Business Models series is presented by the Music Business/Management Department and the Professional Education Division.
Amanda Arrillaga, Director of Copyright Administration, Sony Music Entertainment, and MB/M Alumna, 1994;
Amanda Arrillaga graduated from Berklee College of Music in December 1994 with a bachelor's in music as a music business major. She immediately moved to New York and in a few months landed her first job in the music industry at legendary Premier Talent Agency, working with veterans Barbara Skydel and Frank Barsalona. Throughout her career Arrillaga has held positions at Loud Records, Sony/ATV Music Publishing, and So What Media and Management, and developed a successful visual art career, painting under the professional name, "lola." She is currently director of copyright for RCA Records, a division of Sony Music Entertainment.
Troy Carter, Founder/Chairman/CEO, Atom Factory and Manager, Roster Includes: Lada Gaga, John Legend;
Troy Carter is an artist manager and the CEO and founder of Atom Factory, a multidimensional management company. His expanding roster of musical innovators includes Lady Gaga, John Legend, Greyson Chance, and Priyanka Chopra. As a brand and corporate strategist, his portfolio of investments and startup endeavors read as a summary of the hottest trends in today’s technology landscape, heralding his uncanny knack for identifying tomorrow’s consumer trends today.
As Lady Gaga’s manager, Carter—who has worked alongside the likes of Will Smith, Sean “Diddy” Combs, and the late Notorious B.I.G.—has helped cement the pop star’s formidable online presence by cultivating and encouraging the philosophy of “fans first.” Beyond social media, Carter's brand strategy has culminated in Gaga’s continued cultural pervasiveness—both because of the genuine loyalty between Gaga and her fans as well as through creative and compelling partnerships with the likes of MAC, Google, Virgin Mobile, and Zynga.
After founding Atom Factory, Carter has continued his disruptive approach with the creation of various entities. In 2011, he cofounded the Backplane, a Silicon Valley-based startup that redefines social media by allowing celebrities and brands to connect with fans, foster community, and cultivate brand loyalty. The following year, he created A \ IDEA, a product development and branding agency, as well as AF Square, an angel fund and technology consultancy.
Amanda Palmer, Artist/Musician/Entrepreneur
Amanda Palmer is an artist, musician, entrepreneur, and social media aficionado among the many titles under which she is known. With more than half a million Twitter followers and a deeply personal blog where she bares her soul, she has one of the most responsive and supportive online fan bases on the internet. Formerly of the punk-cabaret troupe the Dresden Dolls, Palmer’s current band, the Grand Theft Orchestra recently released its second album, Theatre Is Evil.
Passion is what drives Palmer, and her success proves her determination to make a difference not only in her own music, but also in the way that music is created and consumed around the globe. Most notably, she made global headlines with her wildly successful Kickstarter crowd-funding campaign, raising $1.2 million by selling close to 25,000 copies of her new album Theatre is Evil, her first full-length release since 2008, along with assorted premium merchandise and “experiences,” like house parties and other opportunities to interact with her. Her talk, “The Art of Asking”, was a highlight of the recent (and very prestigious) TED Conference. Always wanting to extend above and beyond what is typically expected of a musician, she soars past it in a cacophony of gusto and enthusiasm.
Jay Sweet, Principal/Cofounder, Sweet & Doggett; Producer, Newport Folk Festival.
Jay Sweet is a principal and cofounder of Sweet & Doggett, one of the East Coast’s premiere music consulting firms whose clients have included Hasbro, World Wildlife Fund, Fisher Price, OurStage, Daytrotter, and Hear & There Inc. Known for his enthusiastic understanding of the entertainment industry’s inner workings in relation to marketing, branding, production, touring, licensing/ content acquisition, Sweet has spent the last decade helping corporate America with its music initiatives. Over the last four years Sweet’s biggest project has been rebranding and producing the legendary Newport Folk Festival.
Before founding Sweet & Doggett, Sweet worked deep within the record and publishing industry as the lead music supervisor for at both the Planetary Group/Fort Point Entertainment and Sugarfoot Productions. where his clients included RCA, eMusic, Fox TV, Subway, Dunkin’ Donuts, AOL, and Merrill Lynch.
Sweet is also editor-at-large for the acclaimed national music and culture site PASTE.com, where he has written numerous features and cover stories on the Roots, the Flaming Lips, Radiohead, My Morning Jacket, and film director Wes Anderson.