Gerd Leonhard Clinic
The Music Business/Management Department hosts Gerd Leonhard, Berklee alumnus, media futurist, musician, and coauthor of The Future of Music (with Dave Kusek, vice president of Berklee Media), to speak about social media and personal branding on the internet. He will share his own experience, trials, and aberrations, and hopes that it will help students find their own way between the hype and the jadedness of someone who has tried it all.
Leonhard is featured in the latest issue of Berklee's Music Business Journal (October 2010). The Music Business Journal is a student-run publication under the direction of Music Business/Management Department professor Peter Alhadeff.