Envisioning 21st-Century Music Business Models: Marketing Through Social Media

Thursday / April 15, 2010 / 7:00 p.m.
David Friend Recital Hall
921 Boylston Street
United States

Innovative marketing is about creating positive, memorable customer experiences at every touch point. Find out how leading digital marketing experts leverage web technology and use social media to promote their music clients, as well as their own companies. Learn how they empower musicians and creatively engage music consumers to generate buzz that transforms customers into powerful word-of-mouth marketers. Explore when to do it yourself, when to outsource, and what interactive strategies are most effective. These leading music industry executives are the marketing minds behind many successful acts including:

  • Nine Inch Nails
  • John Legend
  • Plain White T's
  • David Bowie
  • Elvis Costello
  • Morphine
  • Linkin Park
  • T-Pain
  • Kix Brooks
  • Los Tigres del Norte
  • G. Love


  • Alex Lieu, Chief Creative Officer, 42 Entertainment
  • John Hammond, Vice President Marketing, The Musebox
  • Ben Campbell, Chief Executive Officer, Ourstage
  • Peggy Dold, Chief Executive Officer, Navigation Partners
  • Kevin McKiernan, President, Creative License

This event is open to the public. Presented by the Music Business Department, Professional Education Division, and Berklee. Moderated by Paul Resnikoff, publisher and editor, Digital Music News. Learn more about the event.