Southern California–based singer-songwriter David Choi found fame after posting his first music video, entitled "YouTube: A Love Song," on YouTube. In a week, it had received an overwhelming 500,000 views. This launched Choi’s idea to continue producing witty lyrics and high-quality content for his growing number of fans. Now Choi has three original albums and is currently working on a fourth. His original songs and covers have been heard internationally on NBC, Fox, VH1, MTV, A&E, and the Travel Channel, among other networks. He has also partnered with companies such as W Hotels, Kellogg’s, Starburst, the American Cancer Society, and General Electric, to name a few.
As of September 2014, Choi’s enormous social reach on his YouTube channel, Facebook, and Instagram has brought him to countries including but not limited to Hong Kong, Japan, South Korea, Indonesia, and Australia. He was recently featured at the TedXTalks Orange County: A Beautiful Mind where he spoke about how “creativity is boundless.” He has worked with musicians such as Macy Gray and Maudy Ayunda, an acclaimed singer-songwriter from Jakarta, Indonesia.
In March 2014, soul singer-songwriter Tess Henley caught the ear of producer and multi-Grammy winner Don Was (the Rolling Stones, John Mayer, Bonnie Raitt). Was selected Henley from over 10,000 performers as part of Guitar Center’s Singer-Songwriter Artist Discovery Program to make an album together.