As one of the first independent musicians to harness YouTube and social media, Sam Tsui has created and grown a combined social following of more than 5 million loyal fans who call themselves the #Samily. His videos, which include covers, medleys, and mashups, have amassed more than 500 million views on YouTube. Each new release, including his latest singles "Cameo" and "Impatience," adds to his expanding worldwide fanbase.
Tsui and production partner Kurt Schneider began by uploading videos in their dorm room at Yale University. Their first viral hit was their Michael Jackson medley in 2010, which led them to produce their first original album, Make It Up, in 2013. Turning digital success into ticket sales, Tsui has toured domestically and internationally, opening for artists such as Bon Jovi, Ariana Grande, and most recently DNCE.
Tsui has been able to harness the ever-changing tools of the digital music age to independently create an internationally popular channel and brand. He has made appearances on television shows such as The Ellen DeGeneres Show and The Oprah Winfrey Show. He has served as a digital correspondent on American Idol and The Sing-Off and has worked with top brands including Dell, Coca-Cola, McDonald's, Google, and Disney.