Pandora founder Tim Westergren discusses the long and winding road from music startup to public company.
Tim Westergren launched the popular personalized radio service Pandora in 2000 with the creation of the Music Genome Project®, a novel way of discovering music using hundreds of distinct musical attributes. Today, this database, carefully built by a team of trained music analysts, includes more than 125,000 artists and drives Pandora’s unique personalization technology. Westergren’s vision and years of work with distribution partners, rights holders, legislators, performers, advertisers, and the Pandora team has shaped the company and helped usher in a new era of personalized radio. As the company’s chief evangelist, he travels frequently to connect, in-person, with Pandora’s massive listening audience.
Trained as a jazz pianist, Westergren’s professional experience spans composition, production, audio engineering, film scoring, and live performance. He holds a B.A. in political science from Stanford University, where he studied acoustics, FM synthesis, and recording technology.
A longtime working musician, Westergren is dedicated to helping talented emerging artists build and sustain their careers through innovations such as Pandora’s Artist Marketing Program. Currently, his favorite Pandora stations include Ben Folds Five, Stevie Ray Vaughan, and James Newton Howard.
Hear this music industry icon share his wisdom, experience, and vision for the future of artist development in a rapidly changing industry.