Social media has helped musicians worldwide by connecting them with fans and the music industry. It has also given them considerable power over their own music, image, and brand. This workshop will equip students with the knowledge, perspective, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and musician-to-fan social interaction to achieve business and marketing goals. The workshop's emphasis is on understanding fan interactions, the various social media channels available to musicians, how to build social media marketing strategies, and how to track those strategies' effectiveness. The workshop will be centered around three key points: teamwork, branding, and marketing through social media.
Presenter Giorgia Renosto is an Italian vocalist born and raised in a musical family. Growing up with her grandfather, a clarinet player, exposed her to classical music, and formal training at Centro Jazz Torino introduced her to vocal jazz. Winner of the Giovani Proposte of the Italian contest Sanremo Giovani at age 17, she toured with award-winning a cappella group L'Una Cinque as well as with the Free Style Orchestra, the Jazz Big Band directed by maestro Diego Borotti, and the White Gospel Group. Renosto was twice awarded the World Scholarship Tour from Berklee and graduated with a degree in performance. She is currently one of the core members of Women of the World, which recently won the Harmony Sweepstakes national a cappella award and has toured nationally and internationally since 2008. She is also working on her own educational children's music project.