Heavy Rotation Records was developed for students to receive hands-on experience in record company operations. HRR students oversee A&R, marketing, sales, publicity, publishing, promotion, artist development, concert promotion, and web design in the production and sale of recorded music. Students are assisted by faculty, guest producers, engineers, and major label personnel.
A continuation of the learning experiences gained in MB-490, with the added possibility of maintaining a key leadership/managerial role within the operations of Heavy Rotation Records.
Monitored and evaluated professional work experience in an environment related to the music business/management major. Placement is limited to situations available from or approved by the Office of Experiential Learning and the Music Business/Management Department chair or designee. To apply for an internship, students must see the internship coordinator in the Office of Experiential Learning prior to registering. Note: Students in the music products industry track are required to take MB-495. Credit for prior experience is not available due to the requirement of concurrent contract between the employer/supervisor and the college. International students in F-1 status must obtain authorization on their Form I-20 from the Counseling and Advising Center prior to beginning an internship.
This courses surveys the business practices, laws, contractual settings, and rights organizations that control and facilitate the consumption of music in international commerce. Students learn the many components of the music industry and the types of careers they present, focusing on the vocabulary and terminology used in these environments and the business relationships that connect them. Students also examine the primary areas of music consumption (live, broadcast media, film and video, games, and recordings), with an analysis of the business mechanisms and legal considerations that both drive and govern their operations. Particular emphasis will be given to emerging business models that are tuned to the convergence culture and the rapidly evolving world of digital dissemination. The course will provide the business foundation necessary for effectively managing and maintaining a career in music, whether the student's ultimate career goal is in performance, production, marketing, management, or entrepreneurship.
This course provides a comprehensive overview of the marketing of products and services by multinational organizations, with emphasis on international cultures and marketing strategies. Students learn about the practices of companies large and small, with emphasis on those in the music/entertainment industry who are seeking market opportunities outside their home country. Students also learn about the importance of viewing international marketing management strategies from a global perspective.
This course provides a comprehensive look at business and intellectual property law. Students examine all legal aspects of businesses, such as contracts, securities regulations, and products liability, as well as those specific to music and entertainment environments, such as intellectual property and trade agreements. Students will review commercial transactions and take an in-depth look at copyright concepts important to the protection of creative works. Students will also learn how intellectual property law has been implemented and enforced in various countries and regions. Additionally, students will study other forms of intellectual property protection, such as patents, trademark, and trade secrets.
This course focuses on the accounting and quantitative tools of financial analysis that are used by business professionals in corporate settings and investors in private ventures. Students apply a high level of both bookkeeping and mathematical proficiency, as they apply quantitative methods of business analysis. In addition, students explore the role of money, and its many instruments, in music, including nontraditional forms of funding for talent enterprises.
This course provides an integrated analysis of the concepts, theories, viewpoints, and strategies that shape today's global leadership and management roles. Students learn about human behavior and action within the organizational setting, at both interpersonal and organizational levels. They evaluate the broad picture of management within multiple organizational settings and the global environment within which businesses operate today and into the future. They also evaluate the ways that globalization of world markets and internationalization of U.S. business influence all functions of management specific to music and entertainment industries. Additionally, students explore how ethical leadership practices affect their own professional future regardless of where they work.
The course offers a microeconomic and macroeconomic analysis of the international music and entertainment industries. Students will focus on current issues in world trade and finance, government policies, and, generally, any macroeconomic consideration affecting intangible assets and the creation and protection of intellectual property for economic growth and employment. Students will apply economic analyses to the music and entertainment industries as they evaluate, using economic reasoning, the latest trade and scholarly writings in the field. Students will also analyze current events in world affairs, and their effect on the music and entertainment trades.
This course provides an analysis of the digital systems, online and mobile, that are becoming the primary mechanisms for the licensing, distribution, and sale of music and other forms of entertainment. Students acquire a thorough understanding of the structure of the global music publishing industry, including its history, function, laws, and its financial income streams, through the discussion of case studies involving the distribution and licensing of online media. Students compare and contrast the licensing frameworks in the United States and European communities and focus on the monetization of new licensing opportunities in media vehicles such as gaming, film, television, online, and mobile. The financial valuation of these properties are accomplished through the appraisal of historical precedent-setting legal cases and are demonstrated through the analysis of an international music publisher song catalogue, its current song chart positions, past licensing revenue, and future licensing potential, to establish a monetary value of the publisher's assets. Students acquire the knowledge and skills needed to be a music supervisor; work at a film/television studio, an international music publishing company, or an online media distribution company; or to start their own company. The final project will encompass selecting music for a current advertising campaign or independent film.
This course explores the many dimensions of new venture creation and growth and fosters innovation and new business formation in independent and corporate settings. Students explore content and process questions, as well as formulate and implement issues that relate to conceptualizing, developing, and managing successful new ventures. Students learn that understanding new venture development from a nonmusical basis is the most beneficial way to develop music-related entrepreneurial ventures.
In this course, students focus on the management and logistics of marketing programs. By emulating best global business practices and processes, students are provided with opportunities to master an extensive vocabulary of marketing terms and concepts; apply them by creating a valuable, music-related offer; and develop a comprehensive integrated marketing communication (IMC) launch campaign. Students compile and analyze primary and secondary research, articulate research findings, and refine and align campaign costs with its effectiveness.