This class is designed to help students learn how to creatively solve business problems. More specifically, students will learn about: a) the innovation process and the role of the individual in generating innovations and b) the attributes, habits, and skills of individuals who have successfully started innovative new businesses. Students are then given opportunities to build their skills at creative strategic thinking so that they will be more successful at generating novel and potentially valuable ideas for their companies. Students will receive a creativity assessment to get a sense for their own creative abilities. They will also learn how individuals that started new companies (or who significantly added value to existing companies) came up with the valuable new ideas. Finally, students will also be asked to apply the knowledge acquired in class by coming up with a creative idea for a new product, service, or business.
This practicum course offers senior-level students an opportunity to apply their accumulated business knowledge in a problem-solving, laboratory environment. A continuation of the learning experiences gained in MB-340, the class places students into mentoring relationships with Berklee alumni, as well as other members of the Berklee community, who may have an operating business or who desire to launch a new business venture. Students will undertake, as class projects, the assistance of these hopeful entrepreneurs, in all aspects of starting and/or improving their enterprises. Appropriate business settings will be identified and chosen utilizing a simple proposal submission and screening process. Class sessions, which may include on-site visitations, will focus on developing options and action plans that lead to problem-solving areas students will encounter in business environments.
Monitored and evaluated professional work experience in an environment related to the music business/management major. Placement is limited to situations available from or approved by the Career Center and the Music Business/Management Department chair or designee. To apply for an internship, students must visit the Career Center prior to registering. Note: Students in the music products industry track are required to take MB-495. Credit for prior experience is not available due to the requirement of concurrent contract between the employer/supervisor and the college. International students in F-1 status must obtain authorization on their Form I-20 from International Student Services prior to beginning an internship.
The global music industry is responsible for the supply of music content and brands to music consumers around the world. The digital environment in which this international flow of content occurs has created a new paradigm for regional and national music brands willing to expand beyond their home market, regardless of geography. In this course, students examine the national and regional music industries that have adapted particularly well to this new business model and forged paths into various international markets—many of which, to a great extent, remain impenetrable. Students analyze these successful businesses and the various ways they have reached transnational audiences, which often challenge common practices in the global music industry.
This course takes the student through a broad review of copyright, licensing, music publishing, collection and distribution of royalties, the record industry past and current, deal structures, product distribution, and the impact of rapidly changing technologies and media on the music production business. Includes project planning and the realities of client relationships.
A detailed overview of how to successfully start and grow a music-related business as an artist-entrepreneur, from initial idea and planning to effectively managing and marketing your company. A primary course outcome will be imagining a business idea expressed as a written business plan.